Ducati Monster Forum

1.Kawasaki Z750 4570
2.Honda CB 600 F Hornet 3668
3.Ducati Monster 696 3599
4.BMW R 1200 GS 3518
5.Yamaha XJ6-N 2786
6.Kawasaki ER-6N 2762
7.Honda XL 700 V Transalp 2633
8.Honda CB 1000 R 2030
9.Suzuki GSR 600 1995
10.Suzuki DL 650 V-strom 1836
11.BMW F 800 GS 1668
12.Yamaha YZF-R1 1562
13.BMW R 1200 R 1495
14.Yamaha YZF-R125 1465
15.BMW F 800 R 1421
16.Kawasaki Versys 1394
17.Triumph Bonneville 1394
18.BMW R 1200 GS Adventure 1389
19.Honda CBR 1000 RR 1320
20.Ducati Hypermotard 1100 1273
21.Aprilia Dorsoduro 750 1267
22.Suzuki Gladius 650 1140
23.Yamaha FZ6-N 1110
24.Yamaha FZ6-S 1110
25.Yamaha YZF-R6 1107
26.Triumph Street Triple 996
27.Honda CBR 600 RR 987
28.Harley-Davidson XL883N Iron 883 979
29.Husqvarna SM 125 978
30.Ducati Streetfighter 965
31.Yamaha MT-03 961
32.Ducati Monster 1100 922
33.BMW F 650 GS 826
34.Kawasaki Z1000 826
35.Suzuki GSX-R 1000 819
36.Kawasaki Ninja ZX-6R 813
37.Honda CBF 600 S 812
38.KTM 125 EXC 799
39.Yamaha XT 660 Z Tenere 788
40.Suzuki GSX-R 750 751
41.Triumph Speed Triple 1050 709
42.Triumph Street Triple R 699
43.KTM 990 Supermoto 665
44.KTM 250 EXC Racing 664
45.Ducati 848 640
46.Yamaha FZ1 632
47.Kawasaki Ninja ZX-10R 627
48.Honda CBF 125 624
49.Harley-Davidson XL1200N Sportster 1200 Nightster 597
50.Aprilia RS 125 586
51.Yamaha Fazer 1000 582
52.Kawasaki Ninja 250R 575
53.Kawasaki VN 900 Classic 574
54.Kawasaki ER-6F 567
55.Ducati 1198/1198S 557
56.BMW K 1300 R 553
57.Yamaha WR 125 X 544
58.BMW R 1200 RT 533
59.Suzuki GSX-R 600 529
60.Triumph Tiger 1050 526
61.Yamaha XT 660 X 506
62.KTM EXC 450 426
63.Honda DN-01 421
64.KTM 990 Adventure 408
65.Beta EVO 2T 290 403
66.Husqvarna SM 610 393
67.Moto Guzzi V7 Classic 391
68.Aprilia Shiver 750 388
69.Harley-Davidson XL883R Sportster 883R 381
70.KTM 690 Supermoto 372
71.Sym XS125-K 371
72.Harley-Davidson FXDB Dyna Street Bob 368
73.KTM 300 EXC 353
74.Honda CBF 600 N 352
75.Moto Guzzi 750 Nevada 351
76.Honda CBF 1000 346
77.Harley-Davidson XL883L Sportster 883 Low 340
78.Moto Guzzi Stelvio 1200 333
79.BMW K 1300 S 331
80.Harley-Davidson XL883 Sportster 883 327
81.Kawasaki KLX 250 S 327
82.BMW K 1300 GT 326
83.Harley-Davidson FXDC Dyna Super Glide Custom 323
84.Yamaha TDM 900 317
85.Beta ALP 4.0 312
86.Yamaha XJ6-S 300
87.Ducati 1098/1098S 295
88.Suzuki GSF 650 S 295
89.Yamaha XVS 950 A 292
90.Harley-Davidson FLHRC Road King Classic 289
91.KTM 500 EXC 289
92.KTM 690 LC4 256
93.Suzuki GSF 1250 S 256
94.Harley-Davidson FLSTSB Sorftail Cross Bones 255
95.Harley-Davidson FLHX Street Glide 254
96.Yamaha YBR 250 253
97.Cagiva Mito EV 125 245
98.Honda VT 750 C4 243
99.Yamaha YBR 125 239
100.Harley-Davidson FXDF Dyna Fat Bob 238

I bet the HM 796 will be up there soon

2009

Motociclismo
http://www.motociclismo.it/edisport/moto/MotoCiclismoR2.nsf/gd/Ecco-le-classifiche-di-moto-e-scooter-piu-venduti-nel-2009-2-Classifica-migliori-100-moto (http://www.motociclismo.it/edisport/moto/MotoCiclismoR2.nsf/gd/Ecco-le-classifiche-di-moto-e-scooter-piu-venduti-nel-2009-2-Classifica-migliori-100-moto)

this backs up my point. Ducati was and maybe still is pricing itself out of competition. the 696 sold more than 10 times the number of 1098. yet it only sells now 2 bikes under 10k. Ducati could bring in a new SS at under 10k and sell even more.

a new lightweight SS would fit nicely into that top 10
that along with the small HM and small Monster... and we're talking way bigger numbers than they've seen in awhile.

They aren't pricing themselves out of competition. Ducati sells a better bike with better components ('cept for the low end 696/796HM). The build quality, fasteners, paint, etc. is higher quality. Yes they have some hiccups here and there (bad tanks, bad batteries) but generally Ducati means better, high end products. I don't care if less people buy them. In fact i prefer it.

You'll have to add the 1198 to the 1098 to make it fair, but nevertheless....

As 1KDS predicts - I'm sure the 796 Hyper will be high on that list for 2010 - these days Ducati is not stupid OR slow, so they will surely launch more medium powered bikes soon.

I've been saying this for two years now.  AND most people throw so much after-market stuff on their bikes it doesn't matter what it comes with from the factory.  We are now in BMW territory and I'm nowhere close to 50 yet.  [leo]

I guess the good news is that for those who can afford Ducs, there will always be exclusivity to some degree but I'm not yet rich enough to throw an 1198 around the track.....or balsy enough at least.

I think Ducati is happier with almost a thousand sold streetfighters than wit the four thousand 696

Plus, they're making the conscious decision to not compete at the low end where Ducati's lower manufacturing capacity can be a detriment with the lower profit margins. As long as Ducati are selling the bikes they produce, and making a profit on those sales, they're doing well.

Here's the totals for Ducati.
             Model                  Sold      Rank       % of Ducati Sales
Ducati   Monster 696      3599   3   43.62%
Ducati   Hypermotard 1100 1273   20   15.43%
Ducati   Streetfighter       965   30   11.70%
Ducati   Monster 1100      922   32   11.17%
Ducati   848                640   45   7.76%
Ducati   1198/1198S       557   55   6.75%
Ducati   1098/1098S       295   87   3.58%

Ducati Total      8251      

Key facts:
More than half of the Ducati sold were Monsters.
The Streetfighter barely broke 10% and barely outsold the M 1100.
The SBKs combined didn't break 20%.
The HM 1100 outsold the M 1100 by more than 4% (351 bikes)

Ducati overall market share 9.59%
The Monster (696/1100 combined) had a market share of 5.26%

Streetfighter were late release 09's in some country's and sold as 2010's in the US.  they were not out a full 12 months in 09..    the list looks logical to me.

which proves my point on another board, the monster is what keeps Ducati in business which is why i think they make their superbikes the way they do because "they can." The monsters and (now) the hyper are their main sellers.

I'd say that's pretty good numbers for Ducati, consider how much bigger (in volume) the Japanese big 4 are.  Then again, this is Ducati's home market.  They should have better market share at home, compare to the rest of the world. 

Honda's Hornet is assembled in Italy and even has some Italian content.  The voltage regulator is made by Ducati Energia.

Bikes 1 & 2 were my favorite rentals while living in Europe.  If Ducati was a Japanese Co. instead of Italian, I would be riding either 1 or 2.

mitt

When I was in Rome last summer the bike I saw most frequently was the H-D Sportster in various "models" of trim (can I say "models of trim" here?).  This doesn't count the 11nty Billion scooters I saw, but of big road bikes it was definitely the Sportster.  I did see one fully dressed Electra Glide.  After the Sportster I most frequently saw various Japanese bikes; all models not available here in the States.

I should mention that I didn't see that many street bikes at all though, especially in comparison to the scooters.  The Roman moto scene is simply dominated by scooters.

NorDog I have to agree I was appalled by the number of Harleys we saw in Italy last year compared to Ducatis. We were repeatedly told that Ducatis were too expensive for Italians so I am a little surprised the numbers are as high as they are ... particularly, as you said, everyone rides scooters

But Ducatis are always too expensive, it doesn't matter what market. I am not surprised with the comparative number of 696s ... the 6 series Monster was almost exclusively what you saw on the street. I should also clarify that the cobble-stoned streets of the tourists centres are probably not the best place to be riding Ducatis.


Dave, do you mean this from a 'similar to US proportions' point of view? It would surprise me a little if the 696 was so highly represented over there.

Interesting number for me is the 848. I would think that would kill any chance of an 848 based streetfighter if the numbers are indicative of the global market ... but perhaps they would actually do better without the 848 and an 848 based streetfighter in its place.

Consider that a Ducati is an exotic here in the US but a Harley is an exotic in Italy.  It's the status symbol.  Seen the same thing in a dozen countries.  Some may not like a HD but you can not deny the appeal this bit of Americana has on the rest of world.  Add on the high cost of entry to an HD overseas (importing, license restrictions, etc) and often the HD is the cooler bike to own, if you have the money.

Why were you "appalled"?

I didn't mean it in a Harley bashing way if that is the way it read. I was just really hoping to see more Ducatis. I was expecting a lot of scooters too but was appalled that so few of them were Italian made.

To me it just didn't feel right.

Anybody surprised to see any bikes NOT appearing on the top 100?  I would think MV Agusta might have pushed out a few more bikes in Italy to make the list. 

What about the Sport Classics?  Do they sell those in Italy?

didn't list in the top 100 bikes.

Last year four friends went to italy to follow the moto giro and one of them needed a new back tyre on this bike so they called in at a large ducati dealer in trento, well when the guys in the work shop saw the bike they almost creamed thier under wear.
The reason? it was a paul smart and with all the whistles and bells, they had never seen one before and they are only half a days ride from the factory.
On my visits to italy I've only seen a few ducati's mostly monsters except when at WDW2007 other wise its scooters, scooters and more scooters. :'(

 [coffee]

I was in Prague for a week and saw a few Ducs, a bunch of Hondas (and other Japanese bikes), but only one Harley. I was hoping to see what a Czech road pirate would look like, but the bike was parked.

here in kaiserslautern, germany, there's a trial going on about a motorcycle gang killing.
there are riot police out just in case... but the gangs are coming in by bus (per police arrangement) to show organized support and protest... by bus!
probably police threatened to arrest anyone who rode in. in germany, the police have a little more authority, you refuse a breathalizer... they take blood, the hard way if they have to.
anyway. back  to the gangs. germany has a HUGE harley following.

Raux, I presume these biker gang members aren't lawyers and dentists like so many of the H-D bikers over here.

http://www.dw-world.de/dw/article/0,,5046885,00.html (http://www.dw-world.de/dw/article/0,,5046885,00.html)

nope the real deal.
Hell's Angels
Bandidos
Outlaws

serious shit. we've been told to stay away from downtown on trial dates.

Does anyone know if credit is readily available in Italy for motor vehicles? I wonder because most guys I know who own Ducatis' finance them. Maybe that's why italians don't own Ducatis'.

Until a few years ago, almost nobody would finance a bike or a car. It's been changing in the last few years, getting closer to US habits, but I would say that most people still don't finance their vehicles.