http://www.bbc.co.uk/news/business-12417757 (http://www.bbc.co.uk/news/business-12417757)
Discuss amongst yourselves.
Instead of butting heads with Ferrari and wasting resources on litigation, Ford could easily use
this as a golden marketing opportunity.
Example: "The all new F150 - the Ferrari of trucks."
Perhaps a commercial showing the Ford F150 doing everything an F1 car cannot?
i seem to recall they sued Toyota also when they poroduced the T100 truck.
I think they're missing out on a kickass marketing ploy.....
Maybe the Ford vs Ferrari grudge of the '60s lives on.
"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the F150 in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," said Ford in its complaint to the US District Court in Detroit.
Really Ford?? [roll]
Quote from: Speedbag on February 10, 2011, 03:32:17 PM
I think they're missing out on a kickass marketing ploy.....
Maybe the Ford vs Ferrari grudge of the '60s lives on.
It's 1964 all over again.
I'm SURE Ferrari hasn't forgotten how that all ended up 2 years later...
(http://www.carpictures.com/media/images/full/06G4B215828805D.jpeg)
;)
It appears to have been resolved already:
http://www.autoblog.com/2011/02/10/report-ferrari-bows-to-ford-legal-pressure-renames-f1-car-f150/ (http://www.autoblog.com/2011/02/10/report-ferrari-bows-to-ford-legal-pressure-renames-f1-car-f150/)
F150th Italia [roll]
They should have made it F150ish so that it's similar but not the same.
Quote from: alfisti on February 10, 2011, 03:53:31 PM
It's 1964 all over again.
I'm SURE Ferrari hasn't forgotten how that all ended up 2 years later...
(http://www.carpictures.com/media/images/full/06G4B215828805D.jpeg)
;)
No kidding. [laugh]
i would think that the elimination of the hyphen (-) would have been good enough
f150 vs F-150
I think I might sue Howie Mandel...the nerve, using MY first name >:(
The ridiculousness of corporate litigation never ceases to amaze. There's a special ring of hell for corporate lawyers...and its called, their work day.
I know I'd get a Ford and Ferrari mixed up based on the similar name!
That's F-ed up.
Quote from: DesmoLu on February 10, 2011, 07:37:42 PM
The ridiculousness of corporate litigation never ceases to amaze. There's a special ring of hell for corporate lawyers...and its called, their work day.
+1
Quote from: lethe on February 10, 2011, 04:09:12 PM
They should have made it F150ish so that it's similar but not the same.
+150 billionty-ish
Quote from: Triple J on February 10, 2011, 03:37:24 PM
"Ferrari has misappropriated the F-150 trademark in naming its new racing vehicle the F150 in order to capitalize on and profit from the substantial goodwill that Ford has developed in the F-150 trademark," said Ford in its complaint to the US District Court in Detroit.
Really Ford?? [roll]
Exactly what I said when I read that.
Not to take Ford's side, because I think this is stupid, but...is this one of those instances where they have to defend their trademark, even if it doesn't make any sense, in order to keep it free from future infringements.
One of those slippery slope type deals. I know in trademark cases, if you can't show that you've defended it in the past, you won't have a case...such as if some chinese car company comes out with a f150 peekup later [laugh]
What would happen to a shopkeeper in france who put a label for 150 Francs (F150) on a piece of jewellery or on a bottle of perfume or on the price of a Renault part in the display case at the dealership?
Trademark infringement?
Quote from: Le Pirate on February 11, 2011, 06:01:02 AM
Not to take Ford's side, because I think this is stupid, but...is this one of those instances where they have to defend their trademark, even if it doesn't make any sense, in order to keep it free from future infringements.
One of those slippery slope type deals. I know in trademark cases, if you can't show that you've defended it in the past, you won't have a case...such as if some chinese car company comes out with a f150 peekup later [laugh]
you're exactly right.
if Ford did not reply, then it could later be argued that Ford has decided to lower their protection of the mark.
That all being said, simple changes in the way the Ferrari mark was being used could have fixed that. But that's just me. And I'm just an attorney who has done trademarks now and then.
Not taking anybody's side on this. Companies do spend millions, if not billions, in marketing to bring brand awareness to the public. They have the rights to defend their name sake. I am sure Coca Cola would go off if somebody comes up with a Coca-Cola or a CocaCola drink.
Porsche was sued by Peugeot long ago for its project car 901. Peugeot owned the right to name cars with 3 numbers, with the middle number being zero. Porsche complied and renamed it project 911.
BMW recently sued Nissan/Infiniti for using the letter M. That's a bit ridiculous but I don't blame BMW for trying.
I don't have a problem with Ford defending their trademark...totally understandable.
I think it is hilarious that Ford is claiming that Ferrari is trying to "capitalize on and profit from" Ford's recognizable trademark. OK Ford, Ferrari needs your name to get people to like them and buy their cars. [laugh]
This is apparently a bigger issue than we, or at least I, initially thought.
Ferrari Crash 458 Italia run over by Ford F150 Truck PARKED ON ITS HOOD!!! (http://www.youtube.com/watch?v=8RNbbDRdvBw#normal)
WHEN WILL IT END?!?!?!
Man... I was headed out to buy a pickup truck and I almost got that Ferrari F150 by mistake... Good thing they changed the name to F150th italia....saved me about 500k
what do you mean saved you 500k? at that point you should have bought it. isnt' the going rate for an f1 factory backed car something like 5million a year? you wouldhave gotten a bargain at 500k. [laugh]
Quote from: sbrguy on February 11, 2011, 11:12:08 AM
what do you mean saved you 500k? at that point you should have bought it. isnt' the going rate for an f1 factory backed car something like 5million a year? you wouldhave gotten a bargain at 500k. [laugh]
I think it may have been stolen... the guy was looking a bit wild eyed... told me I could pull stumps with it and haul hay... I think he was high.... I didnt have the 500k either way. ;D
Quote from: Buckethead on February 11, 2011, 09:55:00 AM
This is apparently a bigger issue than we, or at least I, initially thought.
Ferrari Crash 458 Italia run over by Ford F150 Truck PARKED ON ITS HOOD!!! (http://www.youtube.com/watch?v=8RNbbDRdvBw#normal)
WHEN WILL IT END?!?!?!
That'll buff right out.
Quote from: ducatiz on February 11, 2011, 06:39:14 AM
you're exactly right.
if Ford did not reply, then it could later be argued that Ford has decided to lower their protection of the mark.
That all being said, simple changes in the way the Ferrari mark was being used could have fixed that. But that's just me. And I'm just an attorney who has done trademarks now and then.
(http://2.bp.blogspot.com/_xOUoDEA0I5c/TQfkkbY_V0I/AAAAAAAADcM/yr-FZisabCE/s1600/02.jpg)
Makes me ashamed....the things these idots do.
I wrote them a short letter. I'm sure I'll never hear anything from it.
The problem is the whole damn system, the way it's run, and the things people will do. Our problems go much deeper than just this, but this (and similar situations) stink...
Quote from: Privateer on February 13, 2011, 07:16:50 PM
(http://2.bp.blogspot.com/_xOUoDEA0I5c/TQfkkbY_V0I/AAAAAAAADcM/yr-FZisabCE/s1600/02.jpg)
"Coming to America" was a great film.
Quote from: Buckethead on February 11, 2011, 09:55:00 AM
Ferrari Crash 458 Italia run over by Ford F150 Truck PARKED ON ITS HOOD!!!
Seriously... wearing a Ferrari shirt while driving one? lame
'merican trucks FTW!
Quote from: Vindingo on February 14, 2011, 05:57:54 AM
Seriously... wearing a Ferrari shirt while driving one? lame
'merican trucks FTW!
Yeah, like those douches that wear HD shirts when riding their hogs, or those Gixxer guys in their pretty suzuki leathers, or those Ducati wankers in their....hang on a minute!!!
Quote from: ducatiz on February 11, 2011, 06:39:14 AM
you're exactly right.
if Ford did not reply, then it could later be argued that Ford has decided to lower their protection of the mark.
That all being said, simple changes in the way the Ferrari mark was being used could have fixed that. But that's just me. And I'm just an attorney who has done trademarks now and then.
F150 isn't ok
but
F250
F350
F450
F550
is OK?
Quote from: Mother on February 15, 2011, 05:03:39 PM
F150 isn't ok
but
F250
F350
F450
F550
is OK?
Or the Ferrari Ranger
Enzo Explorer is good, too.
TestaRanchero
Taurus GTO.
Quote from: Mother on February 15, 2011, 05:03:39 PM
F150 isn't ok
but
F250
F350
F450
F550
is OK?
Good point, but there may be a primacy issue that prevents it. the F150 has been around a jillion years but the 250/etc came later.
F-250 came out in 1970s. I assume the 350/et al came later.
Quote from: ducatiz on February 15, 2011, 06:35:14 PM
Good point, but there may be a primacy issue that prevents it. the F150 has been around a jillion years but the 250/etc came later.
F-250 came out in 1970s. I assume the 350/et al came later.
nope
nothing designated as a F-150 until '73, there were 250s and 350s earlier
http://en.wikipedia.org/wiki/F150 (http://en.wikipedia.org/wiki/F150)
Quote from: lethe on February 16, 2011, 12:44:20 AM
nope
nothing designated as a F-150 until '73, there were 250s and 350s earlier
http://en.wikipedia.org/wiki/F150 (http://en.wikipedia.org/wiki/F150)
well, then I don't know why they haven't said anything before now.. it's interesting, but i don't have time to research it and Ferrari isn't paying me to defend their marques... :-)
Eh coming to america was filmed in my neighborhood in Williamsburg Brooklyn but portrayed as queens. The spot they were living in...