Trackside Attention Stealers (need input or suggestions)

[Stella]

I'm not trying to be a smartass (b/c I really don't know the answer to this), but aren't there marketing studies and stuff that would provide the answers you're looking for with a lot more reliability than asking a bunch of dumbasses (myself included) on an internet forum?

And personally, for me it's the hotties.  When at a race or other similar event, nothing gets my attention initially like the hired guns of the opposite sex.  The more attractive they are, the more likely I am to get closer to the display (and eventually maybe see what else is in the display.)  Call me a pig, but that's the way it works.  

Not taking you for a smartass (or a pig) at all!  But yes, exhibit companies do have the market research.  But because so many people on this forum have gone to race events, who better to ask for quick, direct and specific feedback?   I've been involved on and off for the last 20+ years with racing and I'm well aware that sex sells.  I would never recommend cutting the hired honeys - chicks or, um, men. 

Your feedback is appreciated, thanks!

[DesmoDiva]

For me, what gets me in to a vendors' area is feeling welcome.

IE. greeted/acknowledged by the staff working.  If someone doesn't have 30 seconds to say hello, welcome, etc; I don't want to buy from them.  Also have enough staff around to answer questions.  Chances are if I'm taking the time to stop and look, I'll have questions too.  Two different personal examples from Indy:

Good: I walk in to Lee Parks booth to say "Hi" on one of the rainy days.  Lee is busy talking to someone, but at least acknowledges my precense by tossing me a microfibre towl to dry my glasses with.   

Bad:  I go to the Tissot booth to check out the watches.  A couple staff are just standing around.  No Hello or Welcome, nothing.  There is one I wanted to have pulled out of the case to look at, but when I look for someone to ask everyone appeared busy and walked away when I tried talking to him/her.   

Don't create a bottle neck at the entrance/exit or keep the plan of the exhibit open.

[mitt]

For me, what gets me in to a vendors' area is feeling welcome.

+1 - another  example of the Indy good was Speedy Moto's booth - very nice guys that actually tried meeting people strolling through.

mitt

[Bick]

I missed out!

Big white boxes force people to use their imaginations.  Isn't that illegal now?

[lauramonster]

That girl needs to binge eat for a few weeks.

*sorry for the treadjack*

when I do find something that interests me at a show, most times the 'person in the know' is bored.  I get it, it's been a long day, they're not sleeping in their own bed, late night partying, when they catch someone's eye they hear back 'No thanks, I'm just looking'.  I leave quickly no one notices me.  Even just look over and nod. 

[Privateer]

As a father who takes his girls to races, car shows, whatever.. I need something for kids to do.  Even if it's just a kid height table with some coloring books and crayons.. they're happy and occupied.  I'm free to wander about the exhibit.  If there's nothing for them to do but watch me read stuff, they get bored and whine, then I have to leave.



Andy

[DucHead]

Gimmicks keep me away.

If I see a bunch of pretty girls selling something, I check them out and keep going.

Give me a visual of a product and some interesting data.

[Speedbag]

More boobage?

Yes, please.

You have to ask this group? 

[Stella]

All of your feedback was incorporated into our recommendations which went over very well.  Thank you! 

"More boobage?"
Yes, please.
You have to ask this group? 

Why yes. Yes I did have to ask because it's unclear to me on this site as to whether you guys dig boobage or not.  I had no idea....