I am new to riding , only done it for about 30 years and my fav pads are EBC Double H. Gives good braking power, last a good amount of time , sensibly priced, wont eat rotors and stop well in most conditions including wet. This is only my opinion. Your results may vary. I use Brembo rotors up front with EBC Pads. Galfer rear rotor with EBC pads. As a lifelong motorcyclist you learn over a period of time what combinations work and what do not. My bike gets flogged on a regular basis,(everytime I get on it,which is daily) and ridden hard. It its not at the top end of the tach in gears 1-4 its not moving.
Braking power to me at high speed use is very important so .....I have found this combination of components works best for the way I use my bike. Its ridden like everyday is a track day.
I also use two independant lines from the master to the caliper, not the stock one into two.This too increase braking feel and ability.