Lame Ducati Marketing Video

[Travman]

Is Ducati the new Harley-Davidson?  Can you believe some marketing types actually got paid to make this video?   I shouldn't care, but I feel a little embarrased for the brand.

[jweave]

Whats lame about it? Steve Jones from one of the most influential punk band ever.  Its doesnt look like its a official Ducati marketing video.  If so I doubt they would be letting the F bomb fly around like it was. 

[Travman]

I think they all looked like tools, especially Mark McGrath.  I was turned off by the part where the interviewer is asked whether they normally ride Ducatis and one reply is "I do now."  Steve Jones doesn't look honest when he hesitates and says Yes.  He later adds when they give me the bike to ride then I ride it.  One guy adds, "when we are getting paid".  It comes across like none of them have ever ridden a Ducati up to that point so they really shouldn't be endorsing the product. 

I believe it is a Ducati marketing video, but maybe not.  It hit a lot of the motorcycle media websites at the same time. 

[jerryz]

What a load of crap that was...Ducati marketing types are just corporate dick heads .

[Statler]

what evidence do people have that this had anything formally to do with Ducati?

[Grampa]

Ian Dury and the Blockheads - Sex & Drugs & Rock & Roll

[direktor]

I'm pretty sure no money changed hands in the making of this video...not terribly pro.

Incidentally, I was picking up my new (to me) 696 at ProItalia 2 days before this and McGrath was picking up either gear, a bike, or both. At first I was like "who's that tall blonde loud guy?", but then I realized he was being loud while simultaneously being really nice and polite to everybody in the shop, so I had to give him a break.

[bluemoco]

what evidence do people have that this had anything formally to do with Ducati?

Here ya go: 

http://www.ducati.com/od/ducatinorthamerica/events/detail.jhtml?eventId=28704

Some interesting reader commentary over on Hell for Leather, too  : 

http://hellforleathermagazine.com/2010/01/ducati-all-stars-d-list-musici.html#more