Ducati / Xerox Internet ads

[DarkDucati]

Just noticed this Ducati / Xerox ad online today.   

Maybe I have no marketing sense or sense of imagination, but it just seems LAME. Why is the dude in the copy room doing a wheelie?

[desmoquattro]

Part of a larger campaign featuring how Ducati runs on Xerox:
Ducati Can Focus on Bikes While Xerox Handles Technical Communications - Funny Commercial

[desmoquattro]

More info:

http://roadracingworld.com/news/article/?article=42033

[DarkDucati]

More info:http://roadracingworld.com/news/article/?article=42033

Ah, that makes a little more sense now.  When I saw the original Internet picture above, I couldn't tell he was holding anything, as the stuff he's holding is red/white and blends with his suit, so it just looked like some dude randomly doing a wheelie in the office.  I guess either way that's not entirely odd. Anyone here ever do wheelies at the office?

[desmoquattro]

Ah, that makes a little more sense now.  When I saw the original Internet picture above, I couldn't tell he was holding anything, as the stuff he's holding is red/white and blends with his suit, so it just looked like some dude randomly doing a wheelie in the office.  I guess either way that's not entirely odd. Anyone here ever do wheelies at the office?

I do wheelies TO the office.

[avizpls]

Anyone here ever do wheelies at the office?

I leave work occasionally in wheelie fashion, yeah

but anyways....we were in a pub the other day and that wind tunnel ad came on. At first, I was thinking....since when does DUCATI advertise on TV? Then realized the xerox.

Cool to see the sponsorship is working for both sides.

[desmoquattro]

Cool to see the sponsorship is working for both sides.

...if not for the racing team