Road Death. Cause and effect? (Or how we learned to blame the victim).

[Howie]

Since so many folk (including me) are angry about this PSA, well intentioned or not, they blew this add.  I believe most of us understand that the burden of safety is on the rider we must take responsibility but safety is everyone's job.

[ungeheuer]

Here's a more positive message....
MotorCycle Safety 2
...from Tasmania too  

[ManaloEA]

Here's a more positive message....


...from Tasmania too 

I like this message. It underscores the safety responsibility of the rider, and poignantly point out the lack of awareness and regard on the driver's part. Hopefully this raises the awareness (regardless of how little) for drivers how they need to be more aware of riders.