Ducati’s Record Year by the Numbers

[Slide Panda]

From Asphalt and Rubber, original source Ducati

May 2012 sales are up 12% over May 2011

May 2012 revenue is up 20%

Over 6,500 bikes sold in May alone – the most bikes every sold in the month of May by Ducati

Ducati made €305 million in revenue in 2006
€480 million in revenue in 2011

More importantly, EBITDA rose from €27 million in 2006 to €94 million in 2011

1,043 employees in 2006,  1,193 employees in 2011

Ducati sold 35,300 bikes in 2006, and 42,200 bikes by the end of 2011

The over 500cc market is down 4% year-to-date

Ducati’s US market sales increased 48% in May

Ducati’s Asian market sales were up 238% last month

Doubled market share since 2006

http://www.asphaltandrubber.com/news/ducati-record-sales-year-figures/#more-32287

238% increase in Asia. Guess the 795 is working out for them

[SDRider]

Nice!

I'm glad to see Ducati thriving in this economy.  Now if they would just fix the Streetfighter 1198 I might buy another new Ducati.

[ducatiz]

That's pretty amazing, I am sure Audi is pleased

[thought]

Nice!

I'm glad to see Ducati thriving in this economy.  Now if they would just fix the Streetfighter 1198 I might buy another new Ducati.

What do you mean by fix?

[bigiain]

The over 500cc market is down 4% year-to-date

That stands out like a sore thumb… Are Ducati currently making any sub 500cc bikes? Or is this particular figure "industry wide"? Or are all the other numbers cherry-picked to say "sales are up (but without mentioning that's only if you just compare May '11 and '12)", when the truth is sales are down 4%?

curious-big

[Ducatamount]

"Facts just twist the truth around" - Talking Heads