Exactly and i think it dilutes the brand
i was looking for bmx bikes this weel. i found a diamondback and excited until i saw they are made in china now.
i feel the same about ducati. they are italian they shoild be made in italy
Interesting concept ... what makes a Duc a Duc (aside from web-feet)?
Do you agree that many of the recent past and current model designs are driven by consumer preferences from outside Italy?
Do you agree that the execution of those ‘non-Italian market’ designs is rather uniquely 'Ducati-like"?
Does the use of non-Italian components (suspension and electrical components, for example) "dilute the brand"?
Does ownership by a non-Italian parent (Planet Pacific/TPG or Audi, for example) “dilute the brand”?
What the heck does “dilute the brand” mean, anyway?
I could ask many of the same questions about VW and BMW automobiles assembled outside Germany (or inside Germany by a substantially non-German workforce) . Certainly those vehicles still exhibit a set of unmistakably ‘German engineering and design characteristics’ that distinguish them from their competition (for better or worse).
My point is, the ‘nationalistic essence’ of these things, to the extent there is such a thing, is in the mindset of the designers (and often those people are foreign nationals that adopt the mindset as a part of fitting in to a corporate culture). The place of fabrication/assembly has less and less to do with what makes those products characteristically “German”, “Italian”, “American”, or whatever, as the competitive/political/business climate evolves in the modern world.
Of course, all REAL Ducati elitists/purists know that the Ducati brand was irreparably diluted with the adoption of the cog-belt (or was it with the death of the trellis frame?). One of those, for sure
