Four new 'high-end' models on the way

[pesto]

Anyone else hear anything about New Orleans, Panigale, $65k, 230mph? Can't find a source...
ah. hmm.

http://ducati1199.com/mechanical-technical/15554-ducati-announces-new-1199-a.html

[zooom]

so this is some new Sedici more or less....

[lazylightnin717]

Sproooooiiiiing 

[ChrisK]

[pesto]

Just to clarify, a quote from the linked article:

So no mention of walking away from the high volume, low margin wee-Monster market ... just that the new models will not be competing in that space.

Sounds like, from the video above, they are moving away from lower end stuff, not just focusing on higher end.

[pesto]

Guess these are official of the M1100 EVO?
Edit: 2013   

[ducatiz]

 

Sounds like, from the video above, they are moving away from lower end stuff, not just focusing on higher end.

Several years ago, they said they wanted to be the Porsche of the motorcycle world.

Now they are owned by VW group, they seem to be doing that.

They've wanted to move away from entry level bikes for years now -- at one point they had the M620, the SS620 and the MTS620 all on the same floor and it spread them very thin.

They wanted to focus on only one entry level and the rest all premium.

[Skybarney]

I wonder if the 2013 M1100 will be the end of air cooled Monsters.......  If it is not I am gonna be some kinda pissed off that I have to ditch my Evo for a 160hp 2014..............  Wonder how much that's gonna cost me..........

[Raux]

I sereiously could see them offering the 821 and 1198 4v monster as the only two monster next year dropping the three air cooled models

that drops the competition for the air cooled scrambler

[Skybarney]

Raux,  The flip side could be that the value of the last model of air cooled M1100 goes up quite a bit.  The downside is that I really really could live with 160hp..........

[duc_fan]

Well... "Porsche of the motorcycle world"... Porsche does have the Boxster, and it comes in a variety of trim levels.  Then there is the Cayman.  Then you step up to the legend, the 911.  On separate paths you have the Panamera and the Cayenne.

For Ducati, that could look like one or two air-cooled Monsters ("entry-level" 600-800cc class + 1100).  These would be the equivalent of the Boxster and Boxster S.  Price them accordingly... in line with other high performance vehicles.  Same way the Boxster and Boxster S are around the pricepoint of the Corvette or M3.

Your Cayman equivalent, in my mind, would be the water-cooled naked performance bikes (not the Diavel).  Whether those are branded "Streetfighter" or brought back under the Monster name, it's all the same IMO.

The 911 series, of course, are the superbikes.  And there are all kinds of options there... from the 899, to the 1199 S Tricolore.  Same way with the 911, everything from base model to GT3.  Ducati's rumored new $65k hyperbike would be the equivalent of the 918.

Your parallel product lines, for Ducati, are the Multi (think Cayenne), the Diavel (which has no Porsche parallel... it's aimed at the power cruiser market), and any heritage models, i.e. Scrambler or SportClassic.

Anyway... this is all kinda pointless babble.  Procrastination in written form... and an excuse to open the Porsche website and browse the current lineup. 

[Speeddog]

Well... "Porsche of the motorcycle world"... Porsche does have the Boxster, and it comes in a variety of trim levels.  Then there is the Cayman.  Then you step up to the legend, the 911.  On separate paths you have the Panamera and the Cayenne.

For Ducati, that could look like one or two air-cooled Monsters ("entry-level" 600-800cc class + 1100).  These would be the equivalent of the Boxster and Boxster S.  Price them accordingly... in line with other high performance vehicles.  Same way the Boxster and Boxster S are around the pricepoint of the Corvette or M3.

Your Cayman equivalent, in my mind, would be the water-cooled naked performance bikes (not the Diavel).  Whether those are branded "Streetfighter" or brought back under the Monster name, it's all the same IMO.

The 911 series, of course, are the superbikes.  And there are all kinds of options there... from the 899, to the 1199 S Tricolore.  Same way with the 911, everything from base model to GT3.  Ducati's rumored new $65k hyperbike would be the equivalent of the 918.

Your parallel product lines, for Ducati, are the Multi (think Cayenne), the Diavel (which has no Porsche parallel... it's aimed at the power cruiser market), and any heritage models, i.e. Scrambler or SportClassic.

Anyway... this is all kinda pointless babble.  Procrastination in written form... and an excuse to open the Porsche website and browse the current lineup. 

Excellent analysis! 

[zooom]

  the Diavel (which has no Porsche parallel... )

wouldn't that be the Panamera?

[duc_fan]

While I'm not particularly fond of the Diavel, I won't go so far as to insult it by equivocating it with the Panamera. 

I don't really see a parallel between power cruiser and performance saloon car.  The only "similarity" is that they are sort of parallel product lines to the main performance lineup.  For Porsche, there is the hierarchy of Boxster-Cayman-911-918, with the separate lines of Cayenne and Panamera.  For Ducati, the main performance line is Monster-(SF/liquid-cooled monster)-Superbike-Hyperbike, with the separate lines of Multi, heritage, and "other" (which is currently a power cruiser).

The Multi, however, is very much similar to the Cayenne.  Both are high-performance vehicles, with comfortable and capable human and cargo accommodations, with a *little* bit of added ground clearance and styling for some level of offroad pretense, but lacking serious ADV credentials.  Both seem to get very high ownership satisfaction marks from buyers.  They are eerily similar product lines.  I find both of them to be attractive, but neither is quite rugged enough for life on 600 acres in eastern Washington, 8-12" snowfalls, and 5 miles of dusty washboard gravel on the way to work every day.  I'd love to try, but couldn't afford it if life out here caused either to seriously break.

Anyway... back to the 4 new models: I see them fettling with the lineup a little bit, maybe dropping the SF for a new liquid-cooled Monster, maybe tweaking the Multi, reintroducing heritage bike(s), maybe bringing out a replacement for the D16RR, etc.  I do not profess to know what they're going to do, and am not sticking my neck out over any predictions.  As an engineer, I have a vastly different perspective than the marketing/business development types.

[ducatiz]

You drive trains??