This made me laugh and laugh:
http://hipsterbikevideos.com/biarrich/Especially this part:
"Hey Loctite marketing dept, this is how you sell to these beardos,
1. Change your name to “Old Pappy’s Hold Em Serum” in a swooshy font
2. Make your product available in pomade tins
3. Charge $50 for it
4. Make it available in coffee shops.
Boom! We’ll be expecting our check in the mail."