So? Sometimes people like to have a beer while watching the race. It's not like they're filling the rider's gatorade jugs with it.
Shhhhh.... that's actually Lorenzo's plan for taking MM this year.
And this is actually a pretty solid move on Singha's part. Moto racing is pretty huge in south east asia and they should get pretty good exposure from it. I'd like to see them step up some more and sponsor a team but I think they would only do that if there was strong enough of a Thai racer to support. Right now I think there is only 1 in Moto3 and I dont think he's doing that well in the standings.