It's disappointing. They spend years developing a style and evolving that style with a clear historical connection, then build a Hyosung copy.
It displays arrogance and a lack of connection with customers, and lack of respect for the marque's history.
Customers brain function today is shaped by Messenger, Snap and TikTok. Anything not "evolving" in that pace is old fashioned. Most famous (richest) person is a Kardashian who has done one amateur porn film - nothing else. Last century? Last decade? Last year? They have no clue. What so ever. Heritage? Maybe if you can squeeze it in to a 20 second video.
(I'm turning 60 soon)
