Besides this:
(https://farm4.static.flickr.com/3410/3304321143_33756a6d87_o.jpg)
What else gets your attention when you're at a race, walking past all the OEM hospitality trailers and transporters that make you stop in your tracks and say "holy s$@#!" Interactive gadgets? Kegerators? Shade and cold bevvies? Cars/bikes that were displayed uniquely? Anything you haven't seen that would grab your attention?
I'm brainstorming for a client who is launching a new vehicle (and that's all I can say at this point).
Gracias all! [moto]
Serve free booze
Redbull and Vodka
And feed that skinny pregnant dog a sammich.
But, yeah, actual parts. Actual prices. Actual application lists. These are all good things.
That girl needs a sammich.
You want me to check out a new vehicle? Let me sit on/in the dang thing. Lemme see real live performance numbers. Put a price tag on it.
I don't want to hunt down details-if I have to, it's just another something I'll assume I odn't want/can't have.
That girl needs to binge eat for a few weeks.
I always enjoyed geekin' at performance parts at drag racing nationals. Neato bike parts?
and dont do the damn concept vehicle bullshit
show the thing the way it will look when sold
not a kickass version that gets dumbed down for production
I hate that
Feeling strongly about that?
;)
Quote from: Stella on February 23, 2009, 03:26:16 PM
Besides this:
(https://farm4.static.flickr.com/3410/3304321143_33756a6d87_o.jpg)
What else gets your attention when you're at a race, walking past all the OEM hospitality trailers and transporters that make you stop in your tracks and say "holy s$@#!" Interactive gadgets? Kegerators? Shade and cold bevvies? Cars/bikes that were displayed uniquely? Anything you haven't seen that would grab your attention?
I'm brainstorming for a client who is launching a new vehicle (and that's all I can say at this point).
Gracias all! [moto]
Big white boxes don't do anything for me ???
mitt
Quote from: mitt on February 23, 2009, 04:33:57 PM
Big white boxes don't do anything for me ???
mitt
I love white boxes.
not the big ones though
Thanks guys! That's what I'm looking for!
If its who I think it is, then perhaps test rides in Moab? ;-)
Actually, interactivity is what draws me into displays. I hate walking into a displayfor something new and it's just the product and some pamphlets. Let me kick the proverbial tires and look under the hood. Let me sit down in it or on it and see what I think.
Freebies are always good too. Of course celebrities are always a bonus. ;)
i didnt see a spot to vote for boobies ;D
Quote from: causeofkaos on February 24, 2009, 08:27:05 AM
i didnt see a spot to vote for boobies ;D
Isn't it always a given that there will be "hired honeys"? [roll] ;)
Quote from: ZLTFUL on February 24, 2009, 08:22:09 AM
If its who I think it is, then perhaps test rides in Moab? ;-)
Actually, interactivity is what draws me into displays. I hate walking into a displayfor something new and it's just the product and some pamphlets. Let me kick the proverbial tires and look under the hood. Let me sit down in it or on it and see what I think.
Freebies are always good too. Of course celebrities are always a bonus. ;)
Moab won't be appropriate for these wheels.
Now let me ask you this: If you have the ability to sit, touch, and smell a new production vehicle at an event, within the confines of an OEM's hospitality rig, the vehicle specs are in your face, there are boobs, Red Bull, vodka (maybe) â€" what specifically would cause you to stop
before knowing all of this was within and say "holy crap I need to stop and check this place out"? External 3D graphics? Virtual reality games/simulators? DJ duo Deep Dish? More boobage?
Thanks again!!! :)
Quote from: Stella on February 24, 2009, 09:53:38 AM
Now let me ask you this: If you have the ability to sit, touch, and smell a new production vehicle at an event, within the confines of an OEM's hospitality rig, the vehicle specs are in your face, there are boobs, Red Bull, vodka (maybe) â€" what specifically would cause you to stop before knowing all of this was within and say "holy crap I need to stop and check this place out"? External 3D graphics? Virtual reality games/simulators? DJ duo Deep Dish? More boobage?
Thanks again!!! :)
No Dj. I hate when I can't hear myself think/can't talk to anyone else in the booth. I will turn and walk out.
Hell, even a sign saying "come TRY our new ride" would help-let us know what we can do in there.
Have a hottie sitting on the passenger seat.
Free schwag always helps, posters get hung up, other people see them, same for stickers. Free food works. Offer free hot dogs-set up a fan so the smell gets blown around. You'll be mobbed.
Quote from: Stella on February 24, 2009, 09:53:38 AM
Now let me ask you this: If you have the ability to sit, touch, and smell a new production vehicle at an event, within the confines of an OEM's hospitality rig, the vehicle specs are in your face, there are boobs, Red Bull, vodka (maybe) â€" what specifically would cause you to stop before knowing all of this was within and say "holy crap I need to stop and check this place out"? External 3D graphics? Virtual reality games/simulators? DJ duo Deep Dish? More boobage?
I'm not trying to be a smartass (b/c I really don't know the answer to this), but aren't there marketing studies and stuff that would provide the answers you're looking for with a lot more reliability than asking a bunch of dumbasses (myself included) on an internet forum?
And personally, for me it's the hotties. When at a race or other similar event, nothing gets my attention initially like the hired guns of the opposite sex. The more attractive they are, the more likely I am to get closer to the display (and eventually maybe see what else is in the display.) Call me a pig, but that's the way it works. :-\
Quote from: bobspapa on February 23, 2009, 04:42:03 PM
I love white boxes.
not the big ones though
[laugh] [laugh] [laugh] [laugh]
Quote from: Rameses on February 24, 2009, 10:19:30 AM
I'm not trying to be a smartass (b/c I really don't know the answer to this), but aren't there marketing studies and stuff that would provide the answers you're looking for with a lot more reliability than asking a bunch of dumbasses (myself included) on an internet forum?
And personally, for me it's the hotties. When at a race or other similar event, nothing gets my attention initially like the hired guns of the opposite sex. The more attractive they are, the more likely I am to get closer to the display (and eventually maybe see what else is in the display.) Call me a pig, but that's the way it works. :-\
Not taking you for a smartass (or a pig) at all! But yes, exhibit companies do have the market research. But because so many people on this forum have gone to race events, who better to ask for quick, direct and specific feedback? I've been involved on and off for the last 20+ years with racing and I'm well aware that sex sells. I would never recommend cutting the hired honeys - chicks or, um, men.
Your feedback is appreciated, thanks!
For me, what gets me in to a vendors' area is feeling welcome.
IE. greeted/acknowledged by the staff working. If someone doesn't have 30 seconds to say hello, welcome, etc; I don't want to buy from them. Also have enough staff around to answer questions. Chances are if I'm taking the time to stop and look, I'll have questions too. Two different personal examples from Indy:
Good: I walk in to Lee Parks booth to say "Hi" on one of the rainy days. Lee is busy talking to someone, but at least acknowledges my precense by tossing me a microfibre towl to dry my glasses with. [thumbsup]
Bad: I go to the Tissot booth to check out the watches. A couple staff are just standing around. No Hello or Welcome, nothing. There is one I wanted to have pulled out of the case to look at, but when I look for someone to ask everyone appeared busy and walked away when I tried talking to him/her. >:(
Don't create a bottle neck at the entrance/exit or keep the plan of the exhibit open.
Quote from: DesmoDiva on February 24, 2009, 11:06:33 AM
For me, what gets me in to a vendors' area is feeling welcome.
+1 - another example of the Indy good was Speedy Moto's booth - very nice guys that actually tried meeting people strolling through.
mitt
I missed out!
Big white boxes force people to use their imaginations. Isn't that illegal now?
Quote from: Speedbag on February 23, 2009, 03:42:05 PM
That girl needs to binge eat for a few weeks.
http://www.youtube.com/watch?v=ED6b6TEgwvk (http://www.youtube.com/watch?v=ED6b6TEgwvk)
*sorry for the treadjack*
when I do find something that interests me at a show, most times the 'person in the know' is bored. I get it, it's been a long day, they're not sleeping in their own bed, late night partying, when they catch someone's eye they hear back 'No thanks, I'm just looking'. I leave quickly no one notices me. Even just look over and nod.
As a father who takes his girls to races, car shows, whatever.. I need something for kids to do. Even if it's just a kid height table with some coloring books and crayons.. they're happy and occupied. I'm free to wander about the exhibit. If there's nothing for them to do but watch me read stuff, they get bored and whine, then I have to leave.
Andy
Gimmicks keep me away.
If I see a bunch of pretty girls selling something, I check them out and keep going.
Give me a visual of a product and some interesting data.
Quote from: Stella on February 24, 2009, 09:53:38 AM
More boobage?
Yes, please.
You have to ask
this group? [laugh]
All of your feedback was incorporated into our recommendations which went over very well. Thank you!
Quote from: Speedbag on February 25, 2009, 07:45:22 PM
"More boobage?"
Yes, please.
You have to ask this group? [laugh]
Why yes. Yes I did have to ask because it's unclear to me on this site as to whether you guys dig boobage or not. I had no idea.... [roll]
;)