Trackside Attention Stealers (need input or suggestions)

[Stella]

Besides this:


What else gets your attention when you're at a race, walking past all the OEM hospitality trailers and transporters that make you stop in your tracks and say "holy s$@#!"  Interactive gadgets?  Kegerators?  Shade and cold bevvies?  Cars/bikes that were displayed uniquely?  Anything you haven't seen that would grab your attention?

I'm brainstorming for a client who is launching a new vehicle (and that's all I can say at this point).

Gracias all!    [moto]

[Mother]

Serve free booze

Redbull and Vodka

[Buckethead]

And feed that skinny pregnant dog a sammich.

But, yeah, actual parts. Actual prices. Actual application lists. These are all good things.

[Popeye the Sailor]

That girl needs a sammich.


You want me to check out a new vehicle? Let me sit on/in the dang thing. Lemme see real live performance numbers. Put a price tag on it.


I don't want to hunt down details-if I have to, it's just another something I'll assume I odn't want/can't have.

[Speedbag]

That girl needs to binge eat for a few weeks.

I always enjoyed geekin' at performance parts at drag racing nationals. Neato bike parts?

[Mother]

and dont do the damn concept vehicle bullshit

show the thing the way it will look when sold

not a kickass version that gets dumbed down for production

I hate that

[Stella]

Feeling strongly about that?

[mitt]

Besides this:


What else gets your attention when you're at a race, walking past all the OEM hospitality trailers and transporters that make you stop in your tracks and say "holy s$@#!"  Interactive gadgets?  Kegerators?  Shade and cold bevvies?  Cars/bikes that were displayed uniquely?  Anything you haven't seen that would grab your attention?

I'm brainstorming for a client who is launching a new vehicle (and that's all I can say at this point).

Gracias all!    [moto]

Big white boxes don't do anything for me

mitt

[Grampa]

Big white boxes don't do anything for me

mitt

I love white boxes.


not the big ones though

[Stella]

Thanks guys!  That's what I'm looking for!

[ZLTFUL]

If its who I think it is, then perhaps test rides in Moab? ;-)

Actually, interactivity is what draws me into displays. I hate walking into a displayfor something new and it's just the product and some pamphlets. Let me kick the proverbial tires and look under the hood. Let me sit down in it or on it and see what I think.
Freebies are always good too. Of course celebrities are always a bonus.

[causeofkaos]

i didnt see a spot to vote for boobies 

[Stella]

i didnt see a spot to vote for boobies 

Isn't it always a given that there will be "hired honeys"?         

If its who I think it is, then perhaps test rides in Moab? ;-)   
Actually, interactivity is what draws me into displays. I hate walking into a displayfor something new and it's just the product and some pamphlets. Let me kick the proverbial tires and look under the hood. Let me sit down in it or on it and see what I think.
Freebies are always good too. Of course celebrities are always a bonus.

Moab won't be appropriate for these wheels.

Now let me ask you this:  If you have the ability to sit, touch, and smell a new production vehicle at an event, within the confines of an OEM's hospitality rig, the vehicle specs are in your face, there are boobs, Red Bull, vodka (maybe) â€" what specifically would cause you to stop before knowing all of this was within and say "holy crap I need to stop and check this place out"?   External 3D graphics?  Virtual reality games/simulators?  DJ duo Deep Dish?  More boobage?

Thanks again!!!   

[Popeye the Sailor]

Now let me ask you this:  If you have the ability to sit, touch, and smell a new production vehicle at an event, within the confines of an OEM's hospitality rig, the vehicle specs are in your face, there are boobs, Red Bull, vodka (maybe) â€" what specifically would cause you to stop before knowing all of this was within and say "holy crap I need to stop and check this place out"?   External 3D graphics?  Virtual reality games/simulators?  DJ duo Deep Dish?  More boobage?

Thanks again!!!   

No Dj. I hate when I can't hear myself think/can't talk to anyone else in the booth. I will turn and walk out.

Hell, even a sign saying "come TRY our new ride" would help-let us know what we can do in there.

Have a hottie sitting on the passenger seat.


Free schwag always helps, posters get hung up, other people see them, same for stickers. Free food works. Offer free hot dogs-set up a fan so the smell gets blown around. You'll be mobbed.

[Rameses]

Now let me ask you this:  If you have the ability to sit, touch, and smell a new production vehicle at an event, within the confines of an OEM's hospitality rig, the vehicle specs are in your face, there are boobs, Red Bull, vodka (maybe) â€" what specifically would cause you to stop before knowing all of this was within and say "holy crap I need to stop and check this place out"?   External 3D graphics?  Virtual reality games/simulators?  DJ duo Deep Dish?  More boobage?

I'm not trying to be a smartass (b/c I really don't know the answer to this), but aren't there marketing studies and stuff that would provide the answers you're looking for with a lot more reliability than asking a bunch of dumbasses (myself included) on an internet forum?

And personally, for me it's the hotties.  When at a race or other similar event, nothing gets my attention initially like the hired guns of the opposite sex.  The more attractive they are, the more likely I am to get closer to the display (and eventually maybe see what else is in the display.)  Call me a pig, but that's the way it works.  

I love white boxes.


not the big ones though