Ducati Monster Forum

Moto Board => General Monster Forum => Topic started by: MotoCreations on April 24, 2009, 12:27:59 PM

Title: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: MotoCreations on April 24, 2009, 12:27:59 PM
Enough OCC bashing for now. What is done is done.  There are some "positive / perks" to this publicity though. 

I've had some interesting conversations in the custom builder / dealership / aftermarket vendors due to OCC the past few days.

Comments were:

a) DNA will get the Ducati Monster 1100 on an episode (confirmed)
b) If that is the best OCC can do on short notice, we have nothing to worry about
c) Given OCC's shop rates -- we should all be able to raise our shop rates by $35/65 per hour to be comparable
d) When will OCC appear on a "Ducati Island" as the featured attraction? (Trailer w/Sr gets $35K/day for "appearances")
e) Ducati will be renamed "Duke" after Paul Sr.'s english mastiff
f) "old school" customizing will replace "all black" motif's
g) "billet is dead" -- it's going to be twisted ornamental metal for the upcoming new trend
h) "Spinners" will be the new Ducati wheel fashion statement
i)  Whom is going to take the first picture of Paul Sr actually riding a Ducati!
j) Who's aftermarket parts are they going to copy first? (they have done it in the HD aftermarket)
k) Will Randy Mamola on the Ducati GP 2-seater give one of the Tuetel's a ride on it?
l) Who will get the better visibility parking space for their semi/transporter -- DNA or OCC?
m) Will dealerships sell more Ducati's and get more showroom traffic due to TLC/OCC exposure?
n) Will the aftermarket sell more parts due to potentially more "non Ducati" folks getting involved in the industry due to the publicity?
o) forums: will we see a new influx of Ducati enthusiasts on our boards from outside the Ducati World?

Main thing I see:  Although the deal makes me rather sickly feeling, I'm glad to see that maybe DNA is starting to recognize further the publicity that the "name" folks can create for them.  Be it a Ducati Challenge event; custom builders creating Ducati powered bikes or heavily modifying existing Ducati's; movie deals ala Matrix; Roland Sands projects; "Dealerships" doing the 1100 Monster Challenge;  etc.  The more visible it makes how one can modify a Ducati -- the more bikes they sell to enthusiasts (via dealerships) and more sales/work for us in the aftermarket industry as a result thereof.

It will be interesting to see how they all works out.  It might be a fabulous marketing / publicity deal to "re-energize" a rather slow industry due to the economy. 

Your thoughts? (on affects to the industry / aftermarket / etc -- not necessarily more OCC "bashing" which is too easy to do!)


Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: JEFF_H on April 24, 2009, 12:30:09 PM
Did you send them a resume?





(i keed, i keed  [cheeky])
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: OverCaffeinated on April 24, 2009, 12:46:57 PM
Ducati and OCC teaming up is like when Stevie Wonder had to sing with the Jonas Brothers at the Grammy's. I can't see anything good that might come of it.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Rob Hilding on April 24, 2009, 12:51:05 PM
Quote from: OverCaffeinated on April 24, 2009, 12:46:57 PM
Ducati and OCC teaming up is like when Stevie Wonder had to sing with the Jonas Brothers at the Grammy's. I can't see anything good that might come of it.

Neither could Stevie

(I keed, I keed) [cheeky] [cheeky]


Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: OverCaffeinated on April 24, 2009, 12:56:05 PM
Quote from: bozcoRob on April 24, 2009, 12:51:05 PM
Neither could Stevie

(I keed, I keed) [cheeky] [cheeky]




That's wrong, but a good one.  [laugh]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: DucHead on April 24, 2009, 01:30:42 PM
Mark - the only thing I care about right now is that you don't raise the price of BoomTubes before I place my order for a set for my S4R.  ;D 

On topic...I think its rather simple:  if Ducati sells more Monsters/bikes, then the aftermarket will expand.  However, I'm just a chemist, not an economist.  :P
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: RBX QB on April 24, 2009, 01:38:04 PM
Say what you will about OCC, but occassionally they come up with some interesting mod ideas. It's just hard to look past the gaudy overall bikes. I look at choppers, HDs, SBKs, and even squids for ideas that I like, but that doesn't mean I want to buy any of them.

That's the beauty of what WE do with our bikes, and discuss here on the board. It's not that any of us have the perfect mod, but we have enough ideas  and creativity to make the perfect mods for ourselves, and we share them with eachother to make the ideas better.

The OCC Ducatis, should they actually create their own custom line (which I doubt), will find an audience. In the mean time, maybe the "free" publicity will spark enough of an interest to increase sales, and thereby create more aftermarket options for us.

I look forward to seeing OCC impact the Ducati aftermarket, as long as it gives me more ideas and more options.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: NAKID on April 24, 2009, 01:43:07 PM
One thing they do that I like is hiding the wiring inside the tube frame...
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Grampa on April 24, 2009, 01:46:56 PM
Paul Sr is a drama magnet.

I see a future American Chopper episode where they sub out a custom swingarm from Norm    [laugh]



I keed I keed too   [laugh]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: AfroStar on April 24, 2009, 01:58:07 PM
OCC will make better bikes now with Ducati's knowledge.  Their choppers will have Ohlins like RSD.   OCC needs Ducati to be move up to the next level.  I'm sure under a partners agreement, OCC will not make Ducati look bad.  besides their loaded! they can import a mechanic from Bologna to do the service.

Afrocentric
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: gearhead on April 24, 2009, 01:59:32 PM
 Mountains out of mole hills.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Rob Hilding on April 24, 2009, 02:02:31 PM
Quote from: bobspapa on April 24, 2009, 01:46:56 PM
Paul Sr is a drama magnet.

I see a future American Chopper episode where they sub out a custom swingarm from Norm    [laugh]



I keed I keed Three   [laugh]

Fixed ;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Grrrly on April 24, 2009, 04:19:13 PM
One positive is that the dealership should bring more business to European Cycle Services (http://european%20cycle%20services) in Middletown, NY.!!!   [thumbsup] [thumbsup] [thumbsup] [thumbsup]
Great bunch of guys there!!!!!!!!!!!!  They know their shit!

(http://www.europeancycleservices.com/HomeContent_files/image001.jpg)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ScottRNelson on April 24, 2009, 04:33:28 PM
Check out what they've done to this Monster:

(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_1-thumb-415x311-3973.jpg)
(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_2-thumb-415x311-3971.jpg)
(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_3-thumb-415x311-3969.jpg)
(http://i25.photobucket.com/albums/c67/scottrnelson/SM/cry.gif) Poor thing

Article here: http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html (http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Speedbag on April 24, 2009, 05:45:01 PM
Quote from: ScottRNelson on April 24, 2009, 04:33:28 PM
Check out what they've done to this Monster:

(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_1-thumb-415x311-3973.jpg)
(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_2-thumb-415x311-3971.jpg)
(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_3-thumb-415x311-3969.jpg)
(http://i25.photobucket.com/albums/c67/scottrnelson/SM/cry.gif) Poor thing

Article here: http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html (http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html)

Wow, is that gay.  [puke]

DNA, give me a new 1100 Monster, and I'll do it proud.

From the link: "....better known for its unique brand of father/son homoeroticism...."  [laugh]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Grampa on April 24, 2009, 05:55:32 PM
Quote from: gearhead on April 24, 2009, 01:59:32 PM
Mountains out of mole hills.

the spiderman bike has a latte holder in the rear cowl (it's no longer a beer tray)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Popeye the Sailor on April 24, 2009, 06:06:16 PM
From the link:

"Correction: According to Ducati North America, the Streetfighter was a display bike only and OCC/Ducati Hudson Valley haven't yet taken delivery of one."

That sort of implies to me that they didn't do those mods or.....?
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: mitt on April 24, 2009, 06:22:53 PM
That OCC ducati looks like make the beast with two backs.

This relationship will not work, one way or the other.  Either OCC will piss off Ducati (not likely, since they are in bed), or OCC will piss off the existing Ducati base enough they will not buy mew bike.  2 of my coworkers today asked if I was ready to get ride of my Monster due to the OCC relationship.  One of them summed it up the best, a bmw is looking better and better isn't it.

mitt

Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: NAKID on April 24, 2009, 06:29:57 PM
Quote from: MrIncredible on April 24, 2009, 06:06:16 PM
From the link:

"Correction: According to Ducati North America, the Streetfighter was a display bike only and OCC/Ducati Hudson Valley haven't yet taken delivery of one."

That sort of implies to me that they didn't do those mods or.....?

The Spiderman bike is an 1100, not a Streetfighter...
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Massinova on April 24, 2009, 06:37:55 PM
IMO, OCC and "all" Bravo reality TV shows are trash television.  DNA's actions are analogous to putting a Ducati add in the National Enquirer or Star Magazine.   :-X   [puke]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Privateer on April 24, 2009, 06:40:02 PM
Quote from: ScottRNelson on April 24, 2009, 04:33:28 PM
Check out what they've done to this Monster:


(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_3-thumb-415x311-3969.jpg)
(http://i25.photobucket.com/albums/c67/scottrnelson/SM/cry.gif) Poor thing

Article here: http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html (http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html)

other than the cowl it looks the same to me.  If Ducati wants to make more money by selling bikes to people who won't ride them and then sell them used a year later, I'm all for it.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: MsTek on April 25, 2009, 08:07:28 AM
Quote from: ScottRNelson on April 24, 2009, 04:33:28 PM
Check out what they've done to this Monster:

(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_1-thumb-415x311-3973.jpg)
(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_2-thumb-415x311-3971.jpg)
(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_3-thumb-415x311-3969.jpg)
(http://i25.photobucket.com/albums/c67/scottrnelson/SM/cry.gif) Poor thing

Article here: http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html (http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html)

What the hell is that?  Spawn-Spiderman's bike?  Sorry, that's nasty.  If a dude came up to me riding that looking to buy me a drink, I'd laugh and think him an idiot because of that bike.

I'm not saying that I am super-great or anything.. I'm saying that even I am not so desperate to talk to a dude who would own that bike.  That bike makes me want to puke.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: jestor00 on April 25, 2009, 01:46:46 PM
whats with the stupid spiderman shit??
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Sleeper_I on April 25, 2009, 10:23:37 PM
It's a half-ass job. They didn't even plug up the front turning indicator mount holes  [roll]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Mother on April 26, 2009, 06:16:22 AM
when I first got my Monster

Ducati was a mysterious brunette straight out of a hemingway novel

now

Ducati comes off as a cheap whore straight out of girls gone wild video

Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Snips on April 26, 2009, 06:28:38 AM
The rear cowl on that spider bike is so awful, it distracts from the mess they've made on the rest of the bike.

Really, that rear-cowl could not be more unsuited to the bike.

I'd like to be absolutely clear: it's awful.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ArguZ on April 26, 2009, 08:16:49 AM
And I like to totally agree on that  !!
OCC sucks, they can only weld shit to ugly pieces of Metal and are such pansies on TV....gaawd 
I rather watch Germanys Next Topmodel !  [popcorn]
No Seriously...
I don't want Harley people to even understand what it is that makes a Duc so special and pristine even totally stock..
The moment they put some ape hangers on a MH900 I will fly over and nuke em  [bang]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Speedbag on April 26, 2009, 02:09:46 PM
Quote from: ArguZ on April 26, 2009, 08:16:49 AM

I don't want Harley people to even understand what it is that makes a Duc so special and pristine even totally stock..


Some get it.....  ;)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Super T.I.B on April 26, 2009, 03:26:12 PM
Quote from: Mother on April 26, 2009, 06:16:22 AM
when I first got my Monster

Ducati was a mysterious brunette straight out of a hemingway novel

now

Ducati comes off as a cheap whore straight out of girls gone wild video



Couldn't have put it better.  ;)
Quote from: mitt on April 24, 2009, 06:22:53 PM
That OCC ducati looks like make the beast with two backs.

This relationship will not work, one way or the other.  Either OCC will piss off Ducati (not likely, since they are in bed), or OCC will piss off the existing Ducati base enough they will not buy mew bike.  2 of my coworkers today asked if I was ready to get ride of my Monster due to the OCC relationship.  One of them summed it up the best, a bmw is looking better and better isn't it.

mitt



Or maybe even a Moto Guzzi the way I'm thinkin'.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: MsTek on April 26, 2009, 03:55:29 PM
I just followed that link.

Yes.. the bike is a "SPAWN" bike.  Stupid.  Are they going to make an Incredible Hulk version in green and purple next?
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: cyrus buelton on April 26, 2009, 04:50:29 PM
No wonder people don't like Ducati owners................. [roll]



again, who cares?


I didn't buy my ducati's because of the stigma around it, the publicity, OCC having a dealership, etc.

I bought my bikes because I like the way they look, feel, and ride.


If you bought it for another reason, then whatever. Be pissed.

But my bikes still ride the same and will ride the same after OCC.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Joe on April 26, 2009, 05:28:46 PM
I was down there over the weekend and spoke with one of the DNA guys for a while. I asked him their reaction when they get a call from OCC saying they want a Ducati dealership. He said they have the capital, the management, the facility, and the exposure. DNA had to take OCC seriously.

DNA did bring what they called the only "operational" streetfighter in the United States with them.
It was sent here to train mechanics in advance of the official launch.
When I asked about the black one I saw at the N.Y. show, he repeated that "This is the only OPERATIONAL Streetfighter in the U.S."


(http://i292.photobucket.com/albums/mm40/josmas/OCC/Streetfighter2.jpg)
(http://i292.photobucket.com/albums/mm40/josmas/OCC/Streetfighternose.jpg)
(http://i292.photobucket.com/albums/mm40/josmas/OCC/Streetfightertail.jpg)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: kristan696 on April 26, 2009, 06:08:58 PM
Quote from: ScottRNelson on April 24, 2009, 04:33:28 PM
Check out what they've done to this Monster:

(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_1-thumb-415x311-3973.jpg)
(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_2-thumb-415x311-3971.jpg)
(http://hellforleathermagazine.com/galleries/assets_c/2009/04/OCC_Ducati_3-thumb-415x311-3969.jpg)
(http://i25.photobucket.com/albums/c67/scottrnelson/SM/cry.gif) Poor thing

Article here: http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html (http://hellforleathermagazine.com/2009/04/orange-county-choppers-becomes.html)

Yuck.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: foggy123 on April 26, 2009, 09:08:50 PM
My 2 cents-

When you sell something at a premium, you expect either more performance and/or style.  OCC has a TV drama but isn't known for either performance or style in bike.  Yes it will get Ducati exposure but who wants what they sell?   The bike they built for Leno sold at auction for under 20k!!!  In the long run, I think it will cheapen/trash the brand.

On the plus side maybe ducati dealers can order OCC bikes for us.  Any takers?!?
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: KopfjÀger on April 26, 2009, 09:20:57 PM
Quote from: foggy123 on April 26, 2009, 09:08:50 PMYes it will get Ducati exposure but who wants what they sell? 

Ducati's.   [popcorn]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Giannis on April 27, 2009, 11:19:29 PM
Woww So much drama because of a new dealership [bang] if you dont like them dont take your bike there for service. Im sure they are not going to have the same guys who service harleys to service Ducatis, Plenty of people looking for Jobs at this moment and im sure OCC pays good...

the custom monster is an ugly bike but have you seen some  of the Customized Monster 1100 entries a couple months ago? Nobody made a deal for some ugly bikes then...

Does OCC dealership  piss you more than Tom Cruise and Bratt Pit fighting who will get first a Desmosedici?  [laugh] 

Seriously go Ride, find a dealer you like and a enjoy your bikes Ducati or not... [popcorn]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ArguZ on April 28, 2009, 02:14:01 AM
Its not about them being a dealership.
Its about the fact they spoil motorbikes and make funny things out of them..
Thats OK to do with Harleys because they are pig buckets anyway.
Also the whole Dramaqueen stuff is sooo yuck...
Monster mods are delicate and precise and still keep the soul of the bike.
I doubt they have the sensibility for that . [coffee]

Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: AfroStar on April 28, 2009, 03:38:43 AM
"The drama"  I remember working with my dad when I was young, I would be so mad at times, but I was afraid to say anything. Hmmm always thought he was never wrong.  Now fast forward, and after how many years of working together as an adult.  Jr. will not hold it in much, and will speak is mind.  I'm surprise they worked together this long.  I'm sure that once the camera is off, Jr. will say "good show dad"

Give them a chance. 
got publicity already: http://www.autoblog.com/2009/04/24/paul-teutul-sr-from-orange-county-choppers-launches-ducati-deal/ (http://www.autoblog.com/2009/04/24/paul-teutul-sr-from-orange-county-choppers-launches-ducati-deal/)
read the comments from the car folks, and Harley dudes, hilarious..
peace!
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: weemonster on April 28, 2009, 05:35:02 AM
its not like its OCC Ducati.

Its gonna be a ducati dealer like any other but with some higher profile owners.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: DucLeone on April 28, 2009, 06:40:37 AM
if they have all the machine skillz they claim, we might be able to convince them to build some parts,like affordable rearsets for s2r [cheeky]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Statler on April 28, 2009, 07:47:43 AM
Why do people get upset when someone does something to a Duc they don't personally like?

It's not like they are going to modify your bike by force.

It's not defiling an irreplaceable work of art...it's modifying a production motorcycle.   I'm pretty sure Ducati will make more if you want one stock.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: numbskull on April 28, 2009, 11:12:41 AM
Quote from: MsTek on April 26, 2009, 03:55:29 PM
I just followed that link.

Yes.. the bike is a "SPAWN" bike.  Stupid.  Are they going to make an Incredible Hulk version in green and purple next?

Or maybe a Captain America Streetfighter to usher in a new era of Easy Riders. That would be great!  ;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: DCXCV on April 28, 2009, 04:40:08 PM
Quote from: Mother on April 26, 2009, 06:16:22 AM

Ducati comes off as a cheap whore straight out of girls gone wild video



...you say that like it's a bad thing...

;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: onederer on April 28, 2009, 05:42:10 PM
Quote from: MsTek on April 26, 2009, 03:55:29 PM
I just followed that link.

Yes.. the bike is a "SPAWN" bike.  Stupid.  Are they going to make an Incredible Hulk version in green and purple next?

I dropped my comic book nerdom quite a few years ago.
BUT...it's not Spawn. That is CLEARLY the symbiote or "Black spiderman costume" or "Venom"
/RobotChickenderivednerdvoice
;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: MsTek on April 28, 2009, 05:50:16 PM
Quote from: onederer on April 28, 2009, 05:42:10 PM
I dropped my comic book nerdom quite a few years ago.
BUT...it's not Spawn. That is CLEARLY the symbiote or "Black spiderman costume" or "Venom"
/RobotChickenderivednerdvoice
;D

I meant Venom but isn't Venom made from Spawn?

I never was into Superhero comics... I always had to have the Vertigo and angsty teenager stuff.

Wait.. I still read that stuff... [wine]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: MotoCreations on April 28, 2009, 05:51:45 PM
Quote from: DucAtomic on April 28, 2009, 11:12:41 AM
Or maybe a Captain America Streetfighter to usher in a new era of Easy Riders. That would be great!  ;D

There might be a Ducati on the cover of EasyRiders upcoming.  (strange but true and not OCC related)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 28, 2009, 06:03:03 PM
Quote from: MotoCreations on April 28, 2009, 05:51:45 PM
There might be a Ducati on the cover of EasyRiders upcoming.  (strange but true and not OCC related)
Oh the horror... ;)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: zedsaid on April 28, 2009, 07:21:46 PM
Even if they steal the idea for boomtubes, i'm getting them from you guys... provided you ever find a 696 to fit them to.

And if i'm ever in the market for a cruiser, it's gonna be a DesmoDevil.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: greenohawk69 on April 29, 2009, 08:10:14 AM
Quote from: ArguZ on April 26, 2009, 08:16:49 AM

I don't want Harley people to even understand what it is that makes a Duc so special and pristine even totally stock..
The moment they put some ape hangers on a MH900 I will fly over and nuke em  [bang]

What a tool comment.  I'm a Harley owner besides my M900...and not many bikes look special and pristine stock.   [roll]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ODrides on April 29, 2009, 08:34:45 AM
I just hope they decide to use www.ducatihudsonvalley.com (http://www.ducatihudsonvalley.com) or www.hudsonvalleyducati.com (http://www.hudsonvalleyducati.com), because I just bought them.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Speedbag on April 29, 2009, 03:38:05 PM
Quote from: MotoCreations on April 28, 2009, 05:51:45 PM
There might be a Ducati on the cover of EasyRiders upcoming.  (strange but true and not OCC related)

I think I saw one in a small pic in a recent issue.  ;)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: krista on April 29, 2009, 06:00:35 PM
Quote from: MotoCreations on April 28, 2009, 05:51:45 PM
There might be a Ducati on the cover of EasyRiders upcoming.  (strange but true and not OCC related)

NICE!!

Personally, anything Ducati does to garner more than 2% of the bike market is fine by me -- that will mean more units, more people buying parts, and lower prices through increased volume. As usual though, most folks only care about that which is the most detrimental to their perceived current situation.

:) Chris
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 29, 2009, 06:05:17 PM
Quote from: chris on April 29, 2009, 06:00:35 PM
NICE!!

<snip>As usual though, most folks only care about that which is the most detrimental to their perceived current situation.

:) Chris
;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Drjones on April 29, 2009, 06:35:13 PM
Given Ducati's latest trend of increasing prices year on year as their sales increased year on year I'd disagree on that premise to some extent.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 29, 2009, 06:38:20 PM
Quote from: Drjones on April 29, 2009, 06:35:13 PM
Given Ducati's latest trend of increasing prices year on year as their sales increased year on year I'd disagree on that premise to some extent.
How can you say that?

The 1098/848 are much less than the 999/749.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Drjones on April 30, 2009, 05:00:25 AM
. . . then promptly increased their MSRP the next model year plus the rest of their line have only increased in price for the last three years.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 30, 2009, 05:04:06 AM
Quote from: Drjones on April 30, 2009, 05:00:25 AM
. . . then promptly increased their MSRP the next model year plus the rest of their line have only increased in price for the last three years.
by how much?

Don't prices increase on everything every year?
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Mother on April 30, 2009, 05:09:22 AM
how much is Ducati's entry level bike? 8+ thousand...
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 30, 2009, 05:13:32 AM
Quote from: Mother on April 30, 2009, 05:09:22 AM
how much is Ducati's entry level bike? 8+ thousand...
$8995?
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: weemonster on April 30, 2009, 05:20:42 AM
Quote from: ODrides on April 29, 2009, 08:34:45 AM
I just hope they decide to use www.ducatihudsonvalley.com (http://www.ducatihudsonvalley.com) or www.hudsonvalleyducati.com (http://www.hudsonvalleyducati.com), because I just bought them.

lets hope they dont use .org or .tv or .net then ;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Drjones on April 30, 2009, 06:08:03 AM
Quote from: ducpainter on April 30, 2009, 05:04:06 AM
by how much?

Don't prices increase on everything every year?

Average price increase per year

Monsters - 6.7%
1098/1198 - 5%
SC's - 3.5%
Multi - 1.75%

3.5% is inline with the average inflation rate.  They're bumping prices on what sells the most it seems, which isn't exactly what you'd do to increase sales volume.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 30, 2009, 06:21:37 AM
Quote from: Drjones on April 30, 2009, 06:08:03 AM
Average price increase per year

Monsters - 6.7%
1098/1198 - 5%
SC's - 3.5%
Multi - 1.75%

3.5% is inline with the average inflation rate.  They're bumping prices on what sells the most it seems, which isn't exactly what you'd do to increase sales volume.
For an average increase of 4.2375%...or just over 1/2% variance from your 3.5% inflation rate...

yet sales still seem to increase.

IMO the 1098/848 was under priced on it's release as a marketing move to 'set the hook'.

The 696/1100 is a new model and can't really be compared to the older versions on a percent increase basis, at least I don't think. Add the fact that the Monster line has always been the top seller.

It seems like good business to me.  :-\

I've been wrong before.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Drjones on April 30, 2009, 06:45:30 AM
You can't really compare a 999 to a 1098 either.

I don't disagree that what Ducati are doing is working for them, just disagree that their end goal is to produce a lot of bikes at lower MSRPs.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 30, 2009, 06:57:31 AM
Quote from: Drjones on April 30, 2009, 06:45:30 AM
You can't really compare a 999 to a 1098 either.

I don't disagree that what Ducati are doing is working for them, just disagree that their end goal is to produce a lot of bikes at lower MSRPs.
The point on the 999 1098 comparison was that the msrp decreased for the top of the line model...at least temporarily. The 1198 base model is still  less than the 17+K the 999 sold for.

Did they actually say that was a goal? I missed that.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Drjones on April 30, 2009, 10:53:40 AM
Yes, one of their goals for the 1098 was to decrease the superbike price points at least initially.  As you say, The Hook, however there is a point where demand would outpace their capacity hence price hikes on the Monster line when they full well could have taken the same approach with the redesign.

I may be wrong, but I doubt Ducati have ambitions of becoming the next Honda.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: zedsaid on April 30, 2009, 12:53:12 PM
Quote from: Drjones on April 30, 2009, 10:53:40 AM
Yes, one of their goals for the 1098 was to decrease the superbike price points at least initially.  As you say, The Hook, however there is a point where demand would outpace their capacity hence price hikes on the Monster line when they full well could have taken the same approach with the redesign.

I may be wrong, but I doubt Ducati have ambitions of becoming the next Honda.

Do you really think the stockholders wouldn't love to corner the 2 wheel market?  Come to think of it, wouldn't it be sweet if they started making cars?  No, i don't think so either.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 30, 2009, 01:18:31 PM
Quote from: Drjones on April 30, 2009, 10:53:40 AM
Yes, one of their goals for the 1098 was to decrease the superbike price points at least initially.  As you say, The Hook, however there is a point where demand would outpace their capacity hence price hikes on the Monster line when they full well could have taken the same approach with the redesign.

I may be wrong, but I doubt Ducati have ambitions of becoming the next Honda.
They'd have to eliminate the vino at lunch to do that...

and I doubt that is likely. ;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Spidey on April 30, 2009, 01:38:21 PM
In other news, do the OCC guys know how to ride?  I'd love to see them at a trackday on a 1098 or 848.  That would have to be good for business.

I'm open to anything that gets the cruiser crowd to acknowledge that there are many other cool types of bikes out there other than the typical OCC stuff.  If Ducati is legitimized in the eyes of the chopper/harley/cruiser devotees simply because OCC is now a Duc dealer, great.  I think it would be good for all to see more Harley/dirtbike/sportbike showrooms.  Though to be honest, I'm a little sad--though not surprised--that the general populace's tastes are so easily swayed that OCC's blessing might make Ducatis "ok" to the cruiser crowd.  Blech.

Oh, and that 1100 they did is pretty disppointing.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: DucHead on April 30, 2009, 04:47:28 PM
Quote from: Spidey on April 30, 2009, 01:38:21 PM
In other news, do the OCC guys know how to ride?  I'd love to see them at a trackday on a 1098 or 848.  That would have to be good for business.

I'm open to anything that gets the cruiser crowd to acknowledge that there are many other cool types of bikes out there other than the typical OCC stuff.  If Ducati is legitimized in the eyes of the chopper/harley/cruiser devotees simply because OCC is now a Duc dealer, great.  I think it would be good for all to see more Harley/dirtbike/sportbike showrooms.  Though to be honest, I'm a little sad--though not surprised--that the general populace's tastes are so easily swayed that OCC's blessing might make Ducatis "ok" to the cruiser crowd.  Blech.

Oh, and that 1100 they did is pretty disppointing.

Go read one of the chopper/custom bike sites (I posted a link to just one above).  They're saying pretty much what's being said in this thread.  There are even a few of "them" who own Ducs.   :)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: MotoCreations on April 30, 2009, 05:15:50 PM
Quote from: pompetta on April 30, 2009, 04:47:28 PM
There are even a few of "them" who own Ducs.   :)

One of the things given the last five years of myself going to HD events / shows with my DesmoDevils that are Ducati powered -- there are a LOT (and a mean a LOT!) of HD industry / custom builders that own and ride Ducati's.  I've had some of the biggest "industry folks" who fully admit they don't ride their own creations on the weekends -- they fire up the Ducati and go ride instead.  Thus why I have strangely been welcomed into the world of HD event / shows -- most of them "get" Ducati's and think they are cool.  Some have even ridden mine (or my customers bike) as well and were blown away that something so lightweight and powerful could literally dance around their HD bikes.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: corndog67 on April 30, 2009, 06:23:31 PM
Reference to another thread, Would you let Mikey work on your brakes?   How about do a valve adjust on your 4-valve?   Change a spark plug on your lawn mower?   Walk with a pair of scissors in his hand?   
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 30, 2009, 06:29:59 PM
Quote from: corndog67 on April 30, 2009, 06:23:31 PM
Reference to another thread, Would you let Mikey work on your brakes?   How about do a valve adjust on your 4-valve?   Change a spark plug on your lawn mower?   Walk with a pair of scissors in his hand?   
Mikey is the only sane one of the bunch. ;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: NAKID on April 30, 2009, 07:14:57 PM
Just because he's sane doesn't make him competent...
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ducpainter on April 30, 2009, 07:28:29 PM
Quote from: NAKID on April 30, 2009, 07:14:57 PM
Just because he's sane doesn't make him competent...
And just because he plays the fool doesn't make him incompetent.

I seriously doubt he needs to service Ducs to support himself though...

so the world is safe. [roll]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: bluemoco on April 30, 2009, 07:34:13 PM
I think the whole OCC/Ducati deal is more of a commentary on the state of OCC's business than on that of Ducati. 

If the custom chopper market were as strong today as it was even 2 years ago, this Ducati deal would never have happened.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Speedbag on May 01, 2009, 04:29:01 AM
Quote from: bluemoco on April 30, 2009, 07:34:13 PM
I think the whole OCC/Ducati deal is more of a commentary on the state of OCC's business than on that of Ducati. 

If the custom chopper market were as strong today as it was even 2 years ago, this Ducati deal would never have happened.

+1

A while back, when I happened to catch an episode one night (a rare occurrence), they were making plans and breaking ground for their huge "world headquarters".

I remember thinking, "World headquarters?!? Do these guys think this craze will last forever???"

If it were me, I would have stayed in the same shithole building they started the bike biz in and just made it work....
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: ScottRNelson on May 01, 2009, 08:06:10 AM
Quote from: Speedbag on May 01, 2009, 04:29:01 AM
I remember thinking, "World headquarters?!? Do these guys think this craze will last forever???"
I caught part of an episode last night and Paul Sr. went to Finland to set up some distributors for there and Russia.  Supposedly Russian millionaires want custom choppers.  [roll]
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: jerryz on May 01, 2009, 08:14:55 AM
OCC =Good for Ducati publicity and profile and public awarness generally which will help other dealers.

OCC= BAD because soon there will be loads of FUGLY Ducatis polluting our vision and making us puke.
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Duck-Stew on May 01, 2009, 08:45:08 AM
Quote from: MotoCreations on April 30, 2009, 05:15:50 PM
One of the things given the last five years of myself going to HD events / shows with my DesmoDevils that are Ducati powered -- there are a LOT (and a mean a LOT!) of HD industry / custom builders that own and ride Ducati's.  I've had some of the biggest "industry folks" who fully admit they don't ride their own creations on the weekends -- they fire up the Ducati and go ride instead.  Thus why I have strangely been welcomed into the world of HD event / shows -- most of them "get" Ducati's and think they are cool.  Some have even ridden mine (or my customers bike) as well and were blown away that something so lightweight and powerful could literally dance around their HD bikes.

Noticed that myself at the LA Calendar bike show with the Bobber.  LOTS of exposure and compliments on it.

Quote from: jerryz on May 01, 2009, 08:14:55 AM
OCC =Good for Ducati publicity and profile and public awarness generally which will help other dealers.

OCC= BAD because soon there will be loads of FUGLY Ducatis polluting our vision and making us puke.

OCC = Good for me because of the 'BAD' reason listed above.   [thumbsup]

Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: PragB on May 01, 2009, 08:45:14 AM
Quote from: cyrus buelton on April 26, 2009, 04:50:29 PM
No wonder people don't like Ducati owners................. [roll]



again, who cares?


I didn't buy my ducati's because of the stigma around it, the publicity, OCC having a dealership, etc.

I bought my bikes because I like the way they look, feel, and ride.


If you bought it for another reason, then whatever. Be pissed.

But my bikes still ride the same and will ride the same after OCC.

Are you sure you ride a Ducati? You don't sound like an egocentric, self absorbed douchebag...
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: onederer on May 01, 2009, 09:31:17 AM
All this doom and gloom over some guys opening up a dealership?

Over react much?

OCC also makes a deadly strain of the Flu (not the pussy flu that's all over the news right now) and is going to package it with EVERY Ducati they sell.
TRUE STORY!
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: banali on May 01, 2009, 10:18:01 AM
Beautiful, in 6 pages we went from the OP's thoughtful posting:

Quote from: MotoCreations on April 24, 2009, 12:27:59 PM
Enough OCC bashing for now. What is done is done.  There are some "positive / perks" to this publicity though. 

I've had some interesting conversations in the custom builder / dealership / aftermarket vendors due to OCC the past few days.

Comments were:

a) DNA will get the Ducati Monster 1100 on an episode (confirmed)
b) If that is the best OCC can do on short notice, we have nothing to worry about
c) Given OCC's shop rates -- we should all be able to raise our shop rates by $35/65 per hour to be comparable
d) When will OCC appear on a "Ducati Island" as the featured attraction? (Trailer w/Sr gets $35K/day for "appearances")
e) Ducati will be renamed "Duke" after Paul Sr.'s english mastiff
f) "old school" customizing will replace "all black" motif's
g) "billet is dead" -- it's going to be twisted ornamental metal for the upcoming new trend
h) "Spinners" will be the new Ducati wheel fashion statement
i)  Whom is going to take the first picture of Paul Sr actually riding a Ducati!
j) Who's aftermarket parts are they going to copy first? (they have done it in the HD aftermarket)
k) Will Randy Mamola on the Ducati GP 2-seater give one of the Tuetel's a ride on it?
l) Who will get the better visibility parking space for their semi/transporter -- DNA or OCC?
m) Will dealerships sell more Ducati's and get more showroom traffic due to TLC/OCC exposure?
n) Will the aftermarket sell more parts due to potentially more "non Ducati" folks getting involved in the industry due to the publicity?
o) forums: will we see a new influx of Ducati enthusiasts on our boards from outside the Ducati World?

Main thing I see:  Although the deal makes me rather sickly feeling, I'm glad to see that maybe DNA is starting to recognize further the publicity that the "name" folks can create for them.  Be it a Ducati Challenge event; custom builders creating Ducati powered bikes or heavily modifying existing Ducati's; movie deals ala Matrix; Roland Sands projects; "Dealerships" doing the 1100 Monster Challenge;  etc.  The more visible it makes how one can modify a Ducati -- the more bikes they sell to enthusiasts (via dealerships) and more sales/work for us in the aftermarket industry as a result thereof.

It will be interesting to see how they all works out.  It might be a fabulous marketing / publicity deal to "re-energize" a rather slow industry due to the economy. 

Your thoughts? (on affects to the industry / aftermarket / etc -- not necessarily more OCC "bashing" which is too easy to do!)




To this:

Quote from: onederer on May 01, 2009, 09:31:17 AM
<snip>OCC also makes a deadly strain of the Flu (not the pussy flu that's all over the news right now) and is going to package it with EVERY Ducati they sell. <snip>

(http://i625.photobucket.com/albums/tt334/banalipix/f55223193tu.jpg)
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: Drunken Monkey on May 01, 2009, 02:11:56 PM
Last night as I'm leaving Zeitgiest I'm cornered by yet another inebriated, loudmouthed Harley owner who just had to go on and on about how great his Harleys are, but how he thinks Ducatis are "okay."

Let's face it, he wouldn't feel the need to "share" so much if he wasn't interested by the bike.

This happens all the time to me. Maybe it's the chrome tank and the Conti replicas. I dunno. But either way, it seems like they want to open up and tell me they like my bike, but... well they're too embarrassed.

Same as the folks who ask "Is that a Buell?" Or say "Nice Buell." They like the bike. They know it's not a Harley, per se. Ergo, In order for them to like it, "it must be a Buell."

So my theory is that Harley guys secretly lust for Ducatis, but it's a "the love that dare not speak it's name." kinda thing.

So, in the end my hope is the OCC deal will get these guys out of the closet, and finally accepting that "Yes, lusting after a Ducati is okay."

And they'll stop bugging me outside of bars.  ;D
Title: Re: OCC and it's affect on other dealerships (publicity) and the aftermarket?
Post by: teddy037.2 on May 01, 2009, 02:16:49 PM
idk, man... your bike's probably one of the closest things out there to a cruiser...

I'd wager the tigrebike doesn't turn the same heads ;)