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OCC and it's affect on other dealerships (publicity) and the aftermarket?

Started by MotoCreations, April 24, 2009, 12:27:59 PM

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Drjones

#60
April 30, 2009, 06:08:03 AM
Quote from: ducpainter on April 30, 2009, 05:04:06 AM
by how much?

Don't prices increase on everything every year?

Average price increase per year

Monsters - 6.7%
1098/1198 - 5%
SC's - 3.5%
Multi - 1.75%

3.5% is inline with the average inflation rate.  They're bumping prices on what sells the most it seems, which isn't exactly what you'd do to increase sales volume.
"Live like no one else now, so that you can live like no one else tomorrow."

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ducpainter

#61
April 30, 2009, 06:21:37 AM
Quote from: Drjones on April 30, 2009, 06:08:03 AM
Average price increase per year

Monsters - 6.7%
1098/1198 - 5%
SC's - 3.5%
Multi - 1.75%

3.5% is inline with the average inflation rate.  They're bumping prices on what sells the most it seems, which isn't exactly what you'd do to increase sales volume.
For an average increase of 4.2375%...or just over 1/2% variance from your 3.5% inflation rate...

yet sales still seem to increase.

IMO the 1098/848 was under priced on it's release as a marketing move to 'set the hook'.

The 696/1100 is a new model and can't really be compared to the older versions on a percent increase basis, at least I don't think. Add the fact that the Monster line has always been the top seller.

It seems like good business to me.  :-\

I've been wrong before.
"Once you accept that a child on the autistic spectrum experiences the world in
 a completely different way than you, you will be open to understand how that
 perspective
    is even more amazing than yours."
    To realize the value of nine  months:
    Ask a mother who gave birth to a stillborn.
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Drjones

#62
April 30, 2009, 06:45:30 AM
You can't really compare a 999 to a 1098 either.

I don't disagree that what Ducati are doing is working for them, just disagree that their end goal is to produce a lot of bikes at lower MSRPs.
"Live like no one else now, so that you can live like no one else tomorrow."

"Wealth is more often the result of a lifestyle of hard work, perseverance, planning, and, most of all, self discipline.”

"Helping poor and suffering people is compassion. Voting for our government to use guns to give money to help poor and suffering people is immoral self-righteous bullying laziness."

ducpainter

#63
April 30, 2009, 06:57:31 AM
Quote from: Drjones on April 30, 2009, 06:45:30 AM
You can't really compare a 999 to a 1098 either.

I don't disagree that what Ducati are doing is working for them, just disagree that their end goal is to produce a lot of bikes at lower MSRPs.
The point on the 999 1098 comparison was that the msrp decreased for the top of the line model...at least temporarily. The 1198 base model is still  less than the 17+K the 999 sold for.

Did they actually say that was a goal? I missed that.
"Once you accept that a child on the autistic spectrum experiences the world in
 a completely different way than you, you will be open to understand how that
 perspective
    is even more amazing than yours."
    To realize the value of nine  months:
    Ask a mother who gave birth to a stillborn.
"Don't piss off old people The older we get, the less 'Life in Prison' is a deterrent."


Drjones

#64
April 30, 2009, 10:53:40 AM
Yes, one of their goals for the 1098 was to decrease the superbike price points at least initially.  As you say, The Hook, however there is a point where demand would outpace their capacity hence price hikes on the Monster line when they full well could have taken the same approach with the redesign.

I may be wrong, but I doubt Ducati have ambitions of becoming the next Honda.
"Live like no one else now, so that you can live like no one else tomorrow."

"Wealth is more often the result of a lifestyle of hard work, perseverance, planning, and, most of all, self discipline.”

"Helping poor and suffering people is compassion. Voting for our government to use guns to give money to help poor and suffering people is immoral self-righteous bullying laziness."

zedsaid

#65
April 30, 2009, 12:53:12 PM
Quote from: Drjones on April 30, 2009, 10:53:40 AM
Yes, one of their goals for the 1098 was to decrease the superbike price points at least initially.  As you say, The Hook, however there is a point where demand would outpace their capacity hence price hikes on the Monster line when they full well could have taken the same approach with the redesign.

I may be wrong, but I doubt Ducati have ambitions of becoming the next Honda.

Do you really think the stockholders wouldn't love to corner the 2 wheel market?  Come to think of it, wouldn't it be sweet if they started making cars?  No, i don't think so either.
Red 696- You can call her Isabella.

ducpainter

#66
April 30, 2009, 01:18:31 PM
Quote from: Drjones on April 30, 2009, 10:53:40 AM
Yes, one of their goals for the 1098 was to decrease the superbike price points at least initially.  As you say, The Hook, however there is a point where demand would outpace their capacity hence price hikes on the Monster line when they full well could have taken the same approach with the redesign.

I may be wrong, but I doubt Ducati have ambitions of becoming the next Honda.
They'd have to eliminate the vino at lunch to do that...

and I doubt that is likely. ;D
"Once you accept that a child on the autistic spectrum experiences the world in
 a completely different way than you, you will be open to understand how that
 perspective
    is even more amazing than yours."
    To realize the value of nine  months:
    Ask a mother who gave birth to a stillborn.
"Don't piss off old people The older we get, the less 'Life in Prison' is a deterrent."


Spidey

#67
April 30, 2009, 01:38:21 PM
In other news, do the OCC guys know how to ride?  I'd love to see them at a trackday on a 1098 or 848.  That would have to be good for business.

I'm open to anything that gets the cruiser crowd to acknowledge that there are many other cool types of bikes out there other than the typical OCC stuff.  If Ducati is legitimized in the eyes of the chopper/harley/cruiser devotees simply because OCC is now a Duc dealer, great.  I think it would be good for all to see more Harley/dirtbike/sportbike showrooms.  Though to be honest, I'm a little sad--though not surprised--that the general populace's tastes are so easily swayed that OCC's blessing might make Ducatis "ok" to the cruiser crowd.  Blech.

Oh, and that 1100 they did is pretty disppointing.
Occasionally AFM #702  My stuff:  The M1000SS, a mashed r6, Vino 125, the Blonde, some rugrats, yuppie cage, child molester van, bourbon.

DucHead

#68
April 30, 2009, 04:47:28 PM
Quote from: Spidey on April 30, 2009, 01:38:21 PM
In other news, do the OCC guys know how to ride?  I'd love to see them at a trackday on a 1098 or 848.  That would have to be good for business.

I'm open to anything that gets the cruiser crowd to acknowledge that there are many other cool types of bikes out there other than the typical OCC stuff.  If Ducati is legitimized in the eyes of the chopper/harley/cruiser devotees simply because OCC is now a Duc dealer, great.  I think it would be good for all to see more Harley/dirtbike/sportbike showrooms.  Though to be honest, I'm a little sad--though not surprised--that the general populace's tastes are so easily swayed that OCC's blessing might make Ducatis "ok" to the cruiser crowd.  Blech.

Oh, and that 1100 they did is pretty disppointing.

Go read one of the chopper/custom bike sites (I posted a link to just one above).  They're saying pretty much what's being said in this thread.  There are even a few of "them" who own Ducs.   :)
'05 S4R (>47k mi); '04 Bandit 1200 (>92k mi; sold); '02 Bandit 1200 (>11k mi); '97 Bandit 1200 (2k mi); '13 FJR1300 (1k mi); IBA #28454 "45"

MotoCreations

#69
April 30, 2009, 05:15:50 PM
Quote from: pompetta on April 30, 2009, 04:47:28 PM
There are even a few of "them" who own Ducs.   :)

One of the things given the last five years of myself going to HD events / shows with my DesmoDevils that are Ducati powered -- there are a LOT (and a mean a LOT!) of HD industry / custom builders that own and ride Ducati's.  I've had some of the biggest "industry folks" who fully admit they don't ride their own creations on the weekends -- they fire up the Ducati and go ride instead.  Thus why I have strangely been welcomed into the world of HD event / shows -- most of them "get" Ducati's and think they are cool.  Some have even ridden mine (or my customers bike) as well and were blown away that something so lightweight and powerful could literally dance around their HD bikes.

corndog67

#70
April 30, 2009, 06:23:31 PM
Reference to another thread, Would you let Mikey work on your brakes?   How about do a valve adjust on your 4-valve?   Change a spark plug on your lawn mower?   Walk with a pair of scissors in his hand?   

ducpainter

#71
April 30, 2009, 06:29:59 PM
Quote from: corndog67 on April 30, 2009, 06:23:31 PM
Reference to another thread, Would you let Mikey work on your brakes?   How about do a valve adjust on your 4-valve?   Change a spark plug on your lawn mower?   Walk with a pair of scissors in his hand?   
Mikey is the only sane one of the bunch. ;D
"Once you accept that a child on the autistic spectrum experiences the world in
 a completely different way than you, you will be open to understand how that
 perspective
    is even more amazing than yours."
    To realize the value of nine  months:
    Ask a mother who gave birth to a stillborn.
"Don't piss off old people The older we get, the less 'Life in Prison' is a deterrent."


NAKID

#72
April 30, 2009, 07:14:57 PM
Just because he's sane doesn't make him competent...
2005 S2R800
2006 S2R1000
2015 Monster 821

ducpainter

#73
April 30, 2009, 07:28:29 PM
Quote from: NAKID on April 30, 2009, 07:14:57 PM
Just because he's sane doesn't make him competent...
And just because he plays the fool doesn't make him incompetent.

I seriously doubt he needs to service Ducs to support himself though...

so the world is safe. [roll]
"Once you accept that a child on the autistic spectrum experiences the world in
 a completely different way than you, you will be open to understand how that
 perspective
    is even more amazing than yours."
    To realize the value of nine  months:
    Ask a mother who gave birth to a stillborn.
"Don't piss off old people The older we get, the less 'Life in Prison' is a deterrent."


bluemoco

#74
April 30, 2009, 07:34:13 PM
I think the whole OCC/Ducati deal is more of a commentary on the state of OCC's business than on that of Ducati. 

If the custom chopper market were as strong today as it was even 2 years ago, this Ducati deal would never have happened.
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"America is all about speed.  Hot, nasty, badass speed." --Eleanor Roosevelt, 1936
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