Soup interviews Ducati NA CEO Michael Lock

[bluemoco]

This is an interesting interview with Michael Lock.  He discusses the new Ducati clientele, the strategy behind the Streetfighter, etc.

http://www.superbikeplanet.com/2009/Jan/090126a.htm

Some quotes:

"The Streetfighter is a bike that we lobbied for very, very hard, for a couple of reasons. Thousands of people want to buy Ducati Superbikes. It's a real aspiration. It's a beautiful pinnacle of achievement. But not a lot of people can actually ride them. And certainly, very few people can ride them to anything like their potential."

"So the Streetfighter is halfway between the Superbike and the Monster, but it frees up the Monster to be a different bike. You look at the chassis between the Streetfighter and the Monster, they're completely different. Geometry different, weight distribution is different, ergonomics are different, everything's different."

[Privateer]

Q What struck me last night about the party is, in the early '90s through '98-'99, if you went to a Ducati event, it was mustachioed gentlemen wearing tweed caps and bow ties eating sandwiches with the crusts cut off. And talking about their bevels and Pantahs.

A [Laughing] I know what you're talking about.

anyone we know?


andy

[Jarvicious]

Awww.  I was hoping for a vid.

*kicks own ass out of lazy mode*

[uclabiker06]

http://cosmos.bcst.yahoo.com/up/player/popup/?rn=289004&cl=11781635&src=finance&ch=1316259

The video is entitled "motorcycle memories"