He's going to be living with that one for a while.
I'm sure he'll be teased but I'd be surprised if it was bad. I wouldn't care one bit. I'd be thinking "I'm a world class racer. I get results for the sponsors. I actually got more airtime by placing 3rd and then doing something stupid than with just a 3rd place. Nobody's perfect."
Actually, I'd go a step further. I wouldn't mind if I was known as the guy that fell on the way to the garage all the time. As long as I was getting enough points to keep my ride.