hope he's back to his best, can't rely on hayden to fly the flag for ducati.
and yes i'm pissed off they market a "hayden 848" when he can't win a chook raffle and there's no stoner replica.
the bayliss 1098r does help make up for this shortfall but c,mon!
paul.
Sales & marketing. USA is Ducati's biggest market, therefore they have an American rider so they can sell more bikes. Arguably, he was the world champ at one point, but this is about staying in business and selling bikes, cause as you said it, Hayden ain't great on the bike - Stoner is. He wins, that also helps to sell bikes.