Top 100 selling bikes in Italy

[stopintime]

1.Kawasaki Z750 4570
2.Honda CB 600 F Hornet 3668
3.Ducati Monster 696 3599
4.BMW R 1200 GS 3518
5.Yamaha XJ6-N 2786
6.Kawasaki ER-6N 2762
7.Honda XL 700 V Transalp 2633
8.Honda CB 1000 R 2030
9.Suzuki GSR 600 1995
10.Suzuki DL 650 V-strom 1836
11.BMW F 800 GS 1668
12.Yamaha YZF-R1 1562
13.BMW R 1200 R 1495
14.Yamaha YZF-R125 1465
15.BMW F 800 R 1421
16.Kawasaki Versys 1394
17.Triumph Bonneville 1394
18.BMW R 1200 GS Adventure 1389
19.Honda CBR 1000 RR 1320
20.Ducati Hypermotard 1100 1273
21.Aprilia Dorsoduro 750 1267
22.Suzuki Gladius 650 1140
23.Yamaha FZ6-N 1110
24.Yamaha FZ6-S 1110
25.Yamaha YZF-R6 1107
26.Triumph Street Triple 996
27.Honda CBR 600 RR 987
28.Harley-Davidson XL883N Iron 883 979
29.Husqvarna SM 125 978
30.Ducati Streetfighter 965
31.Yamaha MT-03 961
32.Ducati Monster 1100 922
33.BMW F 650 GS 826
34.Kawasaki Z1000 826
35.Suzuki GSX-R 1000 819
36.Kawasaki Ninja ZX-6R 813
37.Honda CBF 600 S 812
38.KTM 125 EXC 799
39.Yamaha XT 660 Z Tenere 788
40.Suzuki GSX-R 750 751
41.Triumph Speed Triple 1050 709
42.Triumph Street Triple R 699
43.KTM 990 Supermoto 665
44.KTM 250 EXC Racing 664
45.Ducati 848 640
46.Yamaha FZ1 632
47.Kawasaki Ninja ZX-10R 627
48.Honda CBF 125 624
49.Harley-Davidson XL1200N Sportster 1200 Nightster 597
50.Aprilia RS 125 586
51.Yamaha Fazer 1000 582
52.Kawasaki Ninja 250R 575
53.Kawasaki VN 900 Classic 574
54.Kawasaki ER-6F 567
55.Ducati 1198/1198S 557
56.BMW K 1300 R 553
57.Yamaha WR 125 X 544
58.BMW R 1200 RT 533
59.Suzuki GSX-R 600 529
60.Triumph Tiger 1050 526
61.Yamaha XT 660 X 506
62.KTM EXC 450 426
63.Honda DN-01 421
64.KTM 990 Adventure 408
65.Beta EVO 2T 290 403
66.Husqvarna SM 610 393
67.Moto Guzzi V7 Classic 391
68.Aprilia Shiver 750 388
69.Harley-Davidson XL883R Sportster 883R 381
70.KTM 690 Supermoto 372
71.Sym XS125-K 371
72.Harley-Davidson FXDB Dyna Street Bob 368
73.KTM 300 EXC 353
74.Honda CBF 600 N 352
75.Moto Guzzi 750 Nevada 351
76.Honda CBF 1000 346
77.Harley-Davidson XL883L Sportster 883 Low 340
78.Moto Guzzi Stelvio 1200 333
79.BMW K 1300 S 331
80.Harley-Davidson XL883 Sportster 883 327
81.Kawasaki KLX 250 S 327
82.BMW K 1300 GT 326
83.Harley-Davidson FXDC Dyna Super Glide Custom 323
84.Yamaha TDM 900 317
85.Beta ALP 4.0 312
86.Yamaha XJ6-S 300
87.Ducati 1098/1098S 295
88.Suzuki GSF 650 S 295
89.Yamaha XVS 950 A 292
90.Harley-Davidson FLHRC Road King Classic 289
91.KTM 500 EXC 289
92.KTM 690 LC4 256
93.Suzuki GSF 1250 S 256
94.Harley-Davidson FLSTSB Sorftail Cross Bones 255
95.Harley-Davidson FLHX Street Glide 254
96.Yamaha YBR 250 253
97.Cagiva Mito EV 125 245
98.Honda VT 750 C4 243
99.Yamaha YBR 125 239
100.Harley-Davidson FXDF Dyna Fat Bob 238

[1KDS]

I bet the HM 796 will be up there soon

[stopintime]

For what period of time is that?
Nothing from that list stands out to me, pretty expected.
Maybe Monster 696...But they are probably popular with the young&rich crowd I guess. You have to limit the power if you are young/unlicensed in IT, I've seen quite a few of those in their adds.

2009

[stopintime]

Share your source mystery man. Are these all new bikes bought at dealers?

Motociclismo
http://www.motociclismo.it/edisport/moto/MotoCiclismoR2.nsf/gd/Ecco-le-classifiche-di-moto-e-scooter-piu-venduti-nel-2009-2-Classifica-migliori-100-moto

[Raux]

this backs up my point. Ducati was and maybe still is pricing itself out of competition. the 696 sold more than 10 times the number of 1098. yet it only sells now 2 bikes under 10k. Ducati could bring in a new SS at under 10k and sell even more.

a new lightweight SS would fit nicely into that top 10
that along with the small HM and small Monster... and we're talking way bigger numbers than they've seen in awhile.

[hbliam]

this backs up my point. Ducati was and maybe still is pricing itself out of competition. the 696 sold more than 10 times the number of 1098. yet it only sells now 2 bikes under 10k. Ducati could bring in a new SS at under 10k and sell even more.

a new lightweight SS would fit nicely into that top 10
that along with the small HM and small Monster... and we're talking way bigger numbers than they've seen in awhile.

They aren't pricing themselves out of competition. Ducati sells a better bike with better components ('cept for the low end 696/796HM). The build quality, fasteners, paint, etc. is higher quality. Yes they have some hiccups here and there (bad tanks, bad batteries) but generally Ducati means better, high end products. I don't care if less people buy them. In fact i prefer it.

[stopintime]

You'll have to add the 1198 to the 1098 to make it fair, but nevertheless....

As 1KDS predicts - I'm sure the 796 Hyper will be high on that list for 2010 - these days Ducati is not stupid OR slow, so they will surely launch more medium powered bikes soon.

[muskrat]

this backs up my point. Ducati was and maybe still is pricing itself out of competition. the 696 sold more than 10 times the number of 1098. yet it only sells now 2 bikes under 10k. Ducati could bring in a new SS at under 10k and sell even more.

a new lightweight SS would fit nicely into that top 10
that along with the small HM and small Monster... and we're talking way bigger numbers than they've seen in awhile.

I've been saying this for two years now.  AND most people throw so much after-market stuff on their bikes it doesn't matter what it comes with from the factory.  We are now in BMW territory and I'm nowhere close to 50 yet. 

I guess the good news is that for those who can afford Ducs, there will always be exclusivity to some degree but I'm not yet rich enough to throw an 1198 around the track.....or balsy enough at least.

[supertjeduc]

I think Ducati is happier with almost a thousand sold streetfighters than wit the four thousand 696

[superjohn]

They aren't pricing themselves out of competition.

Plus, they're making the conscious decision to not compete at the low end where Ducati's lower manufacturing capacity can be a detriment with the lower profit margins. As long as Ducati are selling the bikes they produce, and making a profit on those sales, they're doing well.

[Raux]

Here's the totals for Ducati.
             Model                  Sold      Rank       % of Ducati Sales
Ducati   Monster 696      3599   3   43.62%
Ducati   Hypermotard 1100 1273   20   15.43%
Ducati   Streetfighter       965   30   11.70%
Ducati   Monster 1100      922   32   11.17%
Ducati   848                640   45   7.76%
Ducati   1198/1198S       557   55   6.75%
Ducati   1098/1098S       295   87   3.58%

Ducati Total      8251      

Key facts:
More than half of the Ducati sold were Monsters.
The Streetfighter barely broke 10% and barely outsold the M 1100.
The SBKs combined didn't break 20%.
The HM 1100 outsold the M 1100 by more than 4% (351 bikes)

Ducati overall market share 9.59%
The Monster (696/1100 combined) had a market share of 5.26%

[Dave R]

Streetfighter were late release 09's in some country's and sold as 2010's in the US.  they were not out a full 12 months in 09..    the list looks logical to me.

[jim_0068]

Here's the totals for Ducati.
             Model                  Sold      Rank       % of Ducati Sales
Ducati   Monster 696      3599   3   43.62%
Ducati   Hypermotard 1100 1273   20   15.43%
Ducati   Streetfighter       965   30   11.70%
Ducati   Monster 1100      922   32   11.17%
Ducati   848                640   45   7.76%
Ducati   1198/1198S       557   55   6.75%
Ducati   1098/1098S       295   87   3.58%

Ducati Total      8251      

Key facts:
More than half of the Ducati sold were Monsters.
The Streetfighter barely broke 10% and barely outsold the M 1100.
The SBKs combined didn't break 20%.
The HM 1100 outsold the M 1100 by more than 4% (351 bikes)

Ducati overall market share 9.59%
The Monster (696/1100 combined) had a market share of 5.26%

which proves my point on another board, the monster is what keeps Ducati in business which is why i think they make their superbikes the way they do because "they can." The monsters and (now) the hyper are their main sellers.

[Goat_Herder]

Here's the totals for Ducati.
             Model                  Sold      Rank       % of Ducati Sales
Ducati   Monster 696      3599   3   43.62%
Ducati   Hypermotard 1100 1273   20   15.43%
Ducati   Streetfighter       965   30   11.70%
Ducati   Monster 1100      922   32   11.17%
Ducati   848                640   45   7.76%
Ducati   1198/1198S       557   55   6.75%
Ducati   1098/1098S       295   87   3.58%

Ducati Total      8251      

Key facts:
More than half of the Ducati sold were Monsters.
The Streetfighter barely broke 10% and barely outsold the M 1100.
The SBKs combined didn't break 20%.
The HM 1100 outsold the M 1100 by more than 4% (351 bikes)

Ducati overall market share 9.59%
The Monster (696/1100 combined) had a market share of 5.26%

I'd say that's pretty good numbers for Ducati, consider how much bigger (in volume) the Japanese big 4 are.  Then again, this is Ducati's home market.  They should have better market share at home, compare to the rest of the world. 

[Howie]

I'd say that's pretty good numbers for Ducati, consider how much bigger (in volume) the Japanese big 4 are.  Then again, this is Ducati's home market.  They should have better market share at home, compare to the rest of the world. 

Honda's Hornet is assembled in Italy and even has some Italian content.  The voltage regulator is made by Ducati Energia.