Visa Black Commercial

[direktor]

Well to start, Black card is owned individually and the Visa insignia is literally paid for to appear on the card.  Black Card has no official affiliation with Visa.  The owner of Black Card called the guys at Brain Farm (http://www.brainfarmcinema.com/) to make a series of commercials that look like mini movies that feature a ton of black vehicles (I actually didn't have the time to take notice of the swingarm, and I was using temp picture, but either way that women did a number on it).

There was no agency involved, which is odd.  Normally you'd have a bunch of douchey creatives giving their out of touch opinions, resulting in a spot so convoluted and random that it doesn't accomplish anything (notice anything in this years Superbowl ads?)  For Black Card, the owner had the vision and his requirements, and the production team of Brain Farm got it done.  Total budget, $300,000.  Believe or not, that's extremely frugal.

Ahhh, MOS!  Essentially MOS means without sound.  There are numerous theories for the MOS acronym, but my favorite is that the early German Hollywood directors would pronounce "without sound" as "Mit Out Sound", and this MOS stuck.  Other say it stands for things such as minus optical sound, muted on screen, and motor only sync.  I like the German story more. 

The scene wasn't necessarily shot MOS, but it certainly wasn't useable.

That story on how the client wasn't really Visa, and how they skipped an agency is BEYOND bizarre. Hope the checks cleared! He's lucky he picked the right people, he could have thrown that $300K right in the trash pretty easily.

[WetDuc]

What were they trying to sell again?!?

I don't know anymore.  I got distracted by a couple things during the commercial.

[LA]

Nice commercial!

What were they trying to sell again?!?

Yea, no shit.  And she's QUITE the make the beast with two backsing babe.  I like helicopters, bikes and boats, but ............

I love my right coast Appalachian mountains, but you left coasters do have some VERY good "stuff" out there. 

LA

[MonsterMI]

Seems the actress in this spot is one Donna Feldman. Yum.

http://en.wikipedia.org/wiki/Donna_Feldman

[Rob Hilding]

Seems the actress in this spot is one Donna Feldman. Yum.

http://en.wikipedia.org/wiki/Donna_Feldman

Who needs Google when you have the intrepid members of the DMF

[ducpainter]

Seems the actress in this spot is one Donna Feldman. Yum.

http://en.wikipedia.org/wiki/Donna_Feldman

Who needs Google when you have the intrepid members of the DMF

derby must be out sick today...

who's the new guy?

[NoisyDante]

we're not all douchey :/

That made me laugh.  You're on the DMF, clearly you're an exception.  I'm sure many of you are lovely people.     Don't take any offense in that.

But to be perfectly honest most creatives don't know jack about how to make a proper spot, which I why I prefer to work in film.  MOST creatives if they show up to an audio session will sit in the back of the room (where the listening quality is the worst) and yap about buying a house or driving a Mercedes.  Then someone will say "let's order lunch" and after an hour and a half of passing a sushi menu around, another one will say "i don't want sushi, let's get thai."  Then a woman will say "the sound effects are too loud" as we are recording voiceover without any sound effects playing at the time.  THEN a dude will say "are we mixing in surround?" when in point of fact it is a radio spot.

It gets frustrating when jackasses are telling me what to do when they can't tie their own shoes.  I won't continue ranting because I could fill up this forums server with all crap that I put up with.  I'll end with this little gem.

Booking An Audio Session

[ducpainter]

 

[Travman]

Perfect commercial.  Makes no real sense, but all the elements appeal to me and all things with an AC/DC soundtrack must be paid attention.

[SolidSnake3035]

It gets frustrating when jackasses are telling me what to do when they can't tie their own shoes.  I won't continue ranting because I could fill up this forums server with all crap that I put up with.  I'll end with this little gem.

LOL WOW

Oh man that was hilarious.  I hope that's not TOO common... >_<




Wicked wicked creative.  Nice.

[direktor]

One thing I'm finding funny here...

3 people have made jokes they can't remember what the spot is for, or can't figure out the message...

Maybe they should have gotten an agency in the mix! (this is the first and last time I'll probably ever advocate giving money to a middleman!)   

Oh how I wish my 696 dark was an 1100 dark. Dag.

[NoisyDante]

I do think they're just jokes though, the Black Card logo at the end is the payoff for the viewer to inquire the entire time, wtf is this hot chick doin with all these badass toys.  Not real important though, haha, forget black card, look, hot chick in patent leather on a ducati!

[Punx Clever]

I just showed it to my girlfriend... to which she replied:

"The only way I knew it was a Ducati was because of those god awful mirrors"

She does love the bikes, I promise... and we all hate "those god awful mirrors"

[Raux]

have to disagree with the comment about the black being lost in the message. to be honest, the commercial has all of you talking, seems like worth all the money.

it's all about getting people talking. and how many of you have passed on the vid to others?

it's a great add, and Dante, the sound was superb. nice job.

[NoisyDante]

it's a great add, and Dante, the sound was superb. nice job.

Thank you sir! 

"The only way I knew it was a Ducati was because of those god awful mirrors"

Funny enough I almost told them they should knocked the other one off, and removed the beer tray while they were at it, but I decided it best not to point out the flaws of their commercial.