wtf is ducati thinking?

[johnc]

this is the second time i can remember that ducati PR/marketing folks have used smoke in a launch ... the first time was for the d16rr launch in 2004 @ wdw ... for those who were not there, minoli launched the d16rr by having a d16 motor raised on a stand on the main stage of wdw, with a ton of smoke and red laser lights coming from the hole in the stage where the platform raised.  new motor + smoke and red lights = wtf?

so, now with the multistroodle 1200 launch/press release this week, they release this photo:


so ... do multistroodle 1220's smoke their tires all on their own?  or, perhaps they shoot out burning embers from their exhaust, and start brush fires?

i am all for cool photos for a product launch ... but motors with smoke billowing out of them, and bikes that do burnouts on their own ... i am not sure.

[Drunken Monkey]

All I can think is that the smoke helps distract folks from the enormous proboscis on that thing.

Same trick worked for me for 20+ years 

[ghostrider]

Might have something to do with the fact the launch was on a volcanic island.

[ROBsS4R]

Wow that photo truly sucks

As a avid photographer I cant find much right with it.

[ROBsS4R]

Might have something to do with the fact the launch was on a volcanic island.

Maybe they should have used the multistroodle as a sacrifice 

[johnc]

All I can think is that the smoke helps distract folks from the enormous proboscis on that thing.

Same trick worked for me for 20+ years 

must resist temptation to make comment about smoke from ass. must resist temptation to make comment about smoke from ass. must resist temptation to make comment about smoke from ass. 

[johnc]

Might have something to do with the fact the launch was on a volcanic island.

perhaps ... but what was the reason for billowing smoke from a stage, when they launched the d16 back @ wdw 2004?  oh yeah, italy has volcanic action too 

[ghostrider]

maybe because they are Italian and like smoke and laser beams.

[mostrobelle]

2 words: euro.  trash. 

They love smoke and lasers.  I mean, don't we all?  But Italians...they're all over that like sauce on spaghetti. 

[sally101]

Hmm I thought it was one of them ocean blow holes in the rocks... Seems to have a lot of upward force for a smoke bomb..

[johnc]

2 words: euro.  trash. 

They love smoke and lasers.  I mean, don't we all?  But Italians...they're all over that like sauce on spaghetti. 

this is the most plausible explanation ... i bet if the photo had a sound track, it would be eurotrash electronica.

[Raux]

it actually looks like a still from a video shoot. somewhere there is a video being produced with this image

[johnc]

it actually looks like a still from a video shoot. somewhere there is a video being produced with this image

no doubt with a eurotrash electronica soundtrack 

[Venom51]

Hmm I thought it was one of them ocean blow holes in the rocks... Seems to have a lot of upward force for a smoke bomb..

Yeah, but using something that evokes "blow" and "hole" with a product isn't always the best thing to do. 

[johnc]

Yeah, but using something that evokes "blow" and "hole" with a product isn't always the best thing to do. 

if ducati re-brands the multistroodle the "glory hole 1200", then perhaps this makes sense.