recent news on monster sales

[Raux]

Mts out sold monster last year!

Do you think ducati made a wise choice splitting off the sf line?

[zooom]

Mts out sold monster last year!

Do you think ducati made a wise choice splitting off the sf line?

I think between the SF line, and the new incarnation of Monster's just not grabbing the customer in the same way the old Monster's did....I am not surprised though....the Monster line pulled Ducati's bread and butter train for a lot longer than people give it credit for...

[thought]

What were the numbers?  If you combined the sf sales with the monster sales is it a lot closer?  I think that once the sf848 comes out and you basically consider the sf1098/848 the new gen S4 it might work out a bit diff.

There is also prob something to be said about the monster buying population getting a bit older and now looking to a more comfortable bike.

[DesmoTull]

The new Multistrada is targeting a far wider sales market than the Monster and/or Streetfighter do...

I'm not surprised it outsold the Monster.

[ducatiz]

The new Multistrada is targeting a far wider sales market than the Monster and/or Streetfighter do...

I'm not surprised it outsold the Monster.

Yeah, the 1200's "four mode" operation is pretty tempting.  Performance mode gives you quite a bang for your buck and you still have basically an upright comfortable bike to ride. 

The SF and Monster are really the same market and should be considered the same bike for market share purposes.  It wouldn't surprise me if the Monster is whittled down to one or two models or just as an entry model.  Who knows?

[hillbillypolack]

What IS surprising is that the MS outsold the Monster at a significantly higher price point.

I must be in the minority since I don't lust after a more complicated, higher hp upright like the MS.  But seeing the numbers tells me that end of the market has the means. . . and I'd wager if the MS / 20k MSRP crowd was buying, then the Panigale will also do well.

The SF is an extension of the Monster (replacing the S4R of course), but at this point it's become more of a detuned, streetable 1*98.  Which is okay. 

Makes me wonder if the 'new' design being so radical (and no longer an evolution of the trellis) had anything to do with the Monster's numbers.  Comparing the previous S*R models to the new Monster would be interesting.

[tilt]

I think that the current recession that we are in might be playing a factor in monster vs. MT sales.  The price point isnt going to be a factor for the older more financially stable market that is aimed at while the monster an entry level bikes market isnt as likely to purchase or able to do tighter credit restrictions.

[jerryz]

Yeah but those  figures dont count the recent sales of new Thai  made Monster 795 selling like hot cakes in Asia already 1500+ sold since December .

[thought]

Makes me wonder if the 'new' design being so radical (and no longer an evolution of the trellis) had anything to do with the Monster's numbers.  Comparing the previous S*R models to the new Monster would be interesting.

I dont think so... wasnt the 696 in '09 the highest selling duc ever?

[Scotzman]

I dont think so... wasnt the 696 in '09 the highest selling duc ever?

I'd be suprised. Who really likes the new body style anyways

 

[ab]

The new monster look makes me 

no surprise it did not sell as much.   but still MS over selling is surprising.   Glad they improved the look of MS coz it was one ugly looking bike.