It's best not to use any additives or cleaners or anything except the proper weight oil for your engine. Your oil already has the proper amount of detergent in it. If you want to see how much sludge you have in your engine, pull a valve cover. It's a strong bet that the inside of your valve cover is squeaky clean, with absolutely no sign of sludge. In short, the ads you see on TV are just that, adverts to divert your money from a competitor or maybe from something actually useful to you, like carbon fiber.