Four new 'high-end' models on the way

[Raux]

http://www.bloomberg.com/news/2013-09-12/ducati-to-add-premium-bikes-to-attract-high-end-buyers.html

SO we know about the 899 Pani
the Scrambler doesn't look like it's going to be sub 10k now
and the super monster certainly will be near Streetfighter prices (anyone else see the end of the SF with this one?)
and now another high end model???


Lets see
1199 R
1199 S
1199
899

Diavel Chromo
Diavel Dark
Diavel Strada

MTS S Touring
MTS S Sport
MTS S PIkes Peak
MTS

HM
HM S
HS

Scrambler

M696
M796
M1100
M1198 (name???)

SF1098
SF848
(both I doubt will be around with the 4-v Monster back)

ooo maybe they M1100 and M796 go away and they bring in the M821 M1198 at the same time?


So what is the mystery model???

[ungeheuer]

Writing has been on the wall for Streetfighter for a while....

and with the end of air cooled Monsters... it's death certificate is signed IMO.

Sub $10K Scrambler was never any kind of reality in my world  .  Welcome aboard  .

So... I see it like this:

SF dead - replaced by monster Monster
M1100 dead - replaced by monster Monster (1198 but probably called 1200)
M796 dead - replaced (as per your hypothesis) by 821 Monster

[Raux]

Do you see the end of the M696 as well?

His words seemed to say we won't fight for highvolume lowprofit margin markets

[duccarlos]

Maybe the return of the Sport Classic.

[ungeheuer]

Do you see the end of the M696 as well?

His words seemed to say we won't fight for highvolume lowprofit margin markets

Not sure.  You can see their logic... and I can see the end of M696 as an Italian built machine....   but don't forget that right now Ducati are building the - at this stage a unique model for Asia only - M795 in Thailand (or is it Malaysia?)... So they do have an option to continue the so-called lower end... out of a lower cost facility.

I have a feeling that if any air cooled bikes continue in the range at all..... they'll come out of their Asian facility.

[duc_fan]

Not sure.  You can see their logic... and I can see the end of M696 as an Italian built machine....   but don't forget that right now Ducati are building the - at this stage a unique model for Asia only - M795 in Thailand (or is it Malaysia?)... So they do have an option to continue the so-called lower end... out of a lower cost facility.

I have a feeling that if any air cooled bikes continue in the range at all..... they'll come out of their Asian facility.

And remember that per Italian law, they can perform the bulk of the work at a cheaper facility, put the decals on in Italy, and still call it Italian-made.

[Raux]

I found a complete transcript and it appears they will still retain entry level products

so maybe the M820 could be the fourth model replacing the M696/796 as the new entry model ?

[Triple J]

How do you guys know the new Monster (assumed water cooled?) will be 821 cc? Just curious.

[zooom]

How do you guys know the new Monster (assumed water cooled?) will be 821 cc? Just curious.

assumption is the mother of all F**k ups....but since they are good about using current mills in new models and the 821cc mill out of the new Hyper model line up would be a decent intermediate choice to run the dream of variations with....why the hell not.

[ChrisK]

Their product line is missing a fully-faired sport tourer. When they say 4 new "high-end" models coming, I could see them making a pricey, full-faired, fully-optioned sport-tourer to compete with Kawi Concours', BMW K's, Yamaha FJR's, etc. Isn't the Multistrada considered a bit tall for a lot of shorter riders?

I've also read someone's opinion (forget where) that the Hyperstrada will be the replacement for the Multistrada and they will come out with a fully-faired sport-tourer for those that want all the bells and whistles that the Multi currently has.

[Raux]

I doubt the MTS 1200 is going anywhere.

4 years running Pikes Peak champ and a strong selling bike.

the Hyperstrada is the 'little' MTS that was the MTS 620

I would LOVE a new ST, but I think we would see a new SS before ST

[IdZer0]

I'm betting on a new 1199SF.

4 new high ends :
- 1199SF
- 1198M
- Panigale Black/RS or whatever it's going to be called
- Panigale 899

[Raux]

that would move the SF out of competition for the M1200

[ChrisK]

I'm betting on a new 1199SF.

4 new high ends :
- 1199SF
- 1198M
- Panigale Black/RS or whatever it's going to be called
- Panigale 899

You forgot the scrambler...

[IdZer0]

That's an SC not really a high-end model.