Crikeys... watching the world cup and they play this commercial showing bike after bike in horrid wrecks.... I couldn't look away... the carnage... then they show "Motorcycles never crash alone." Anyhow... it was a very strong ad. Will see if I can find and post it.
2010 Allstate Motorcycle Insurance "Bikes Never Crash Alone" advertising (http://www.youtube.com/watch?v=C_o1cwbd4po#lq-lq2-hq-vhq)
Stupid commercial. No wonder Allstate is at the bottom of AM BEST.
Stupid? Please explain.
For a concept point, they do it well.. bikes don't crash alone - you're going in too.
sigh~ why did they have to destory a 919 in it...
I hate that commercial. There already are enough family members in my life giving grief about motorcycles, now they see this?
Quote from: NorDog on June 16, 2010, 02:21:02 PM
I hate that commercial. There already are enough family members in my life giving grief about motorcycles, now they see this?
This explains that it's a stupid commercial ......
Quote from: NorDog on June 16, 2010, 02:21:02 PM
I hate that commercial. There already are enough family members in my life giving grief about motorcycles, now they see this?
To be honest, family members would be giving us grief anyway. At least this gives them a new story, instead of the same old, friend of a neighbor's, cousin's, x-roomate's, father, who ran off the mountain lecture. I have a great aunt who always says goodbye to me with a, "You know that thing is dangerous, and probably gonna get you killed one day. Think about your kids." I have to bite my tongue not to throw in a, "Your 82, Mimmie, good chance your goin' before me!"
I love where, near the end, they claim "...protects you" as the last bike is tumbling.
Right. If I had All State insurance I would somehow be safer in that crash?
Yes, I know they mean "protects you against expenses you mightn't otherwise be able to afford." It's still stupid.
Quote from: yuu on June 16, 2010, 11:36:14 AM
Stupid? Please explain.
For a concept point, they do it well.. bikes don't crash alone - you're going in too.
The point as I see it is that the rider will benefit from having allstate in a near fatal or fatal accident. Medical insurance being of paramount importance. To rely on the medical portion of vehicle insurance for coverage is stupid.
Futher, it glamorizes instances in which a rider is either seriously hurt or killed.
I also believe that most riders would find this ad distubing and thus a stupid advertising concept.
I like the ad...cause...stupid people I know don't get it......
I agree it is disturbing, which is why I posted on it. However, I have not decided if I like it or not... being it drove conversation, I think it is at least doing its job, eh?
I'm in the 'hate it' camp for two reasons:
1: Having Allstate (or any other damned company) isn't going to protect you at the crash site. After, yes...but you'll have to live through the wreck to get to that point....so.... This would make a better ad for wearing your gear than not.
2: I don't need these images in my friggin head. I've seen enough crashes that I haven't been in already... I certainly don't need some advertisement adding to that.
Ok, one more thing: I don't think a single motorcycle rider was on the board that approved that ad!
I agree. It is a stupid a$$ ad. I fast forward it whenever it comes on.
Tivo rocks!
Beautiful.. [thumbsup]
i've never seen the ad, but then again, i don't have tv.
I do however have allstate, and they are great. I did save a ton of money when i moved to CO from MI (two cars, bike, renters)
anyways, from a film standpoint (no one has spoken from that angle yet) its a beautiful film, creepy though
I just watch the ad all the way through having always fast forwarded through it and every other add in the World Cup. There are no instances in the ad of a car hitting a bike? That's my most likely crash scenario they don't show that. That's also the thing more people need to be aware of (not that it's Allstate's problem.) The last set of accident stats I saw had moto-car accidents being far more prevalent than solo bike accidents.
Anyway, the point of all that is the commercial seems to show a few scenarios of solo bike crashes which by design or ommission lays the fault for all those accidents at the feet of the rider. Am I wrong in thinking it comes off a little biased?
Interesting. I was surprised by some of the reactions in this thread. I thought the ad was neat. Nothing more, nothing less.
Like DT, I really had to admire the cinematography and the set-up -- choreographing those shots couldn't have been easy. And without a rider in the picture, it was fairly easy for me to focus on the gorgeous slow-mo
As an ad, I don't think it really works, at least not by itself -- I only got what they were talking about (medical coverage for accident-caused injuries as a part of your moto coverage) because I'd seen a back cover ad on Motorcyclist Magazine that was part of the campaign.
And I don't think this is a particularly unique selling proposition -- I'm pretty sure all the major insurers offer supplemental medical coverage as an add-on to motorcycle policies (State Farm & Progressive both do). So why emphasize the obvious "You'll get hurt if you crash your bike" idea?
Though hardly original, the whole "our agents are motorcyclists too" angle is a stronger one for me, as it focuses on some things I like about riding -- the shared experience, the camaraderie, the telling of tales -- and not the unavoidable & avoidable dangers of it. I like doing business in person at our State Farm agent's office rather than over the phone, simply because a couple of the folks in the office ride and it gives us a chance to catch up.
I like it and hate it like others on here too..
Beautiful camerawork.. Bad examples of what bike "crashes" actually look like. Insurance ads have great potential in getting it out there that cagers "need to remember were on the road too" that doesnt lay a guilt trip the way a PSA does it.
Alone? - no - where is the car that caused the wreck? At least make it a public service announcement to tell drivers to watch out for bikes.
I thought it was a cool commercial.......crashing aint pretty.
Slowing it down like that really helps appreciate the sheer violence of it all
I imagine Allstate's goal was to make a thought provoking commercial...and it looks like it worked (judging from this thread)
Also, to offer a different perspective on this..........there have been TONS of Car Insurance commercials which depicted car crashes..I don't see cagers complaining about being disturbed by it (can anyone tell me what the difference is?) .....hypersensitive much?
Quote from: gh0stie on June 17, 2010, 12:09:27 PM
I thought it was a cool commercial.......crashing aint pretty.
Slowing it down like that really helps appreciate the sheer violence of it all
I imagine Allstate's goal was to make a thought provoking commercial...and it looks like it worked (judging from this thread)
Also, to offer a different perspective on this..........there have been TONS of Car Insurance commercials which depicted car crashes..I don't see cagers complaining about being disturbed by it (can anyone tell me what the difference is?) .....hypersensitive much?
Cars, motorcycles, yep, no difference.
that's all you got? seriously?
Nah, but that's all it deserves.
I actually recall a number of cagers not really liking the VW crash commercials because they were shocking and violent.
Quote from: NorDog on June 17, 2010, 02:12:08 PM
Nah, but that's all it deserves.
lol, I just KNEW you were going to play THAT card......
you would have been better off not responding at all....since you've clearly got nothing
weak sauce
I'll manage, somehow.
let's keep from straying into discussing each others' posts value versus discussing the topic itself ok?
Quote from: Statler on June 18, 2010, 07:40:34 AM
let's keep from straying into discussing each others' posts value versus discussing the topic itself ok?
Works for me.
I think the point of the commercial is to show that people forget the human aspect in a motorcycle crash. It's really the "human crash" that's most important. You don't get motorcycle insurance for the motorcycle. It's for the person riding it.
The Allstate commercial is a reminder to all to get some extra proction against the unexpected.
I do agree that, although beautifully shot, motorcycle crashes don't usually turn out like that...
I hate seeing pretty bikes wrecked needlessly. This ad makes me less likely to buy from Allstate since they seem to have little respect for the motorcycles themselves.